NEW & CPO VEHICLE SALES
NEW VEHICLE SALES (ESTIMATED)APR 2024
BRANDCARTRUCKALL
Acura 2,9847,56010,544
Alfa Romeo *239609848
Aston Martin *   
Audi *5,51411,10416,618
Bentley *173130303
BMW 10,22217,85528,077
BrightDrop * 142142
Buick * 14,82814,828
Cadillac *1,96410,62312,587
Chevrolet *17,604127,856145,460
Chrysler *57613,58514,161
Dodge *8,6296,05214,681
Ferrari 268 301
Fiat *235275
Fisker * 840840
Ford 4,657165,645170,302
Genesis 1,4404,0685,508
GMC * 49,38849,388
Honda 34,44671,596106,042
Hyundai 16,70351,90068,603
Ineos * 543543
Infiniti *5064,4584,964
Jaguar *238657895
Jeep * 44,43944,439
Karma *2 2
Kia 12,77652,97865,754
Lamborghini *90143233
Land Rover * 7,7857,785
Lexus *5,94422,53128,475
Lincoln  8,2978,297
Lotus *   
Lucid *622 622
Maserati 71319390
Mazda 3,39827,72731,125
McLaren *   
Mercedes-Benz *6,29522,14228,437
MINI 1,2384981,736
Mitsubishi 1,6785,4977,175
Nissan *29,75539,64769,402
Polestar *450 450
Porsche *2,3364,6386,974
Ram * 27,37327,373
Rivian * 3,9393,939
Rolls Royce *5390143
Subaru 19,45536,40855,863
Tesla *11,82535,47547,300
Toyota *55,051127,943182,994
VinFast * 345345
Volkswagen *5,56526,61332,178
Volvo *2,22012,58314,803
***Final***265,1541,067,0211,332,175
* Sales Estimate

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MIS UPDATES
  • Incentives are now available for Acura, Audi, Genesis, Hyundai, Jaguar, Kia, Land Rover, Lexus (Eastern/Central), Polestar, Subaru, Toyota, Volkswagen, and Volvo. 5/4/2024
  • Lease price points have been updated with regional data for Hyundai, Toyota & Volkswagen. 4/24/2024
  • Lease rates and residual values are now available for all brands. 4/19/2024
  • Lease rates and residual values are now available for Jeep, Mitsubishi, and Ram. 4/17/2024
  • Incentives have been updated for Bentley. 4/16/2024
INCENTIVE HIGHLIGHTS
  • 2023 ID4: Raised customer bonus cash to $5,000 - $10,000 (from $500 - $5,500).
    2024 ATLAS, ATLAS CROSS SPORT: Raised 60-month special retail financing rate to 2.9% (from 1.9%) and lowered customer bonus cash to $2,500 (from $3,000).
    2024 TIGUAN: Raised 60-month special retail financing rate to 2.9% (from 0.0%) and lowered customer bonus cash to $1,500 (from $2,000).
    2024 TAOS: Enhanced 60-month special retail financing rate to 0.0% (from 3.9%) and added $1,500 bonus cash.
    2024 JETTA: Raised special retail financing rates to 2.9% for up to 60 months and 3.9% for 72 months on Jetta S / SE / SEL / Sport (from 1.9% for up to 48 months, 4.9% for 60 months and 5.9% for 72 months on Jetta S / SEL / Sport and to 1.9% for up to 48 months, 3.9% for 60 months and 4.9% for 72 months on Jetta SE).
    2024 ALL MODELS: Extended most other programs through 7/1/2024.
    Effective 5/1/2024 on all Volkswagen division vehicles.
  • 2024 BZ4X: Enhanced special retail financing rate to 0.0% for up to 72 months (from 1.99%), and lowered its advertised payment to $189/month for 36 months with $2,999 due at signing (regional).
    2024 4RUNNER: Introduced 4.99% special retail financing for up to 60 months and 5.99% for 72 months.
    2024 CAMRY HYBRID: Enhanced special retail financing rates to 4.75% for up to 60 months and 5.75% for 72 months (from 5.75% - 6.75%).
    2024 TUNDRA: Enhanced special retail financing rates to 1.99% for up to 48 months, 3.99% for 60 months and 4.99% for 72 months (from 2.25% - 5.25%).
    2024 TUNDRA HYBRID: Increased customer cash to $2,000 (from $1,500).
    2025 / 2024 ALL MODELS: Extended most other regional programs through 6/3/2024.
    Effective 5/1/2024 on all Toyota division vehicles.
  • 2025 FORESTER: Launched with 4.9% special retail financing for up to 36 months, 5.9% for 37-63 months and 6.29% for 67-72 months and a special lease program, featuring an advertised payment of $329/month for 36 months with $3,229 due at signing.
    2024 OUTBACK: Enhanced special retail financing rates on RDB, RDD and RDE trims to 1.9% for up to 48 months and 2.9% for 49-72 months (from 2.9% - 3.9%).
    2024 ALL MODELS: Extended most other programs through 5/31/2024.
    Effective 5/1/2024 on all Subaru vehicles.
  • 2025 / 2024 ALL MODELS: Extended core April programs through 6/3/2024 with a few minor regional changes.
    Effective 5/1/2024 on all Ram models.
  • 2024 ALL MODELS: Extended April offers through 5/31/2024.
    Effective 5/1/2024 on all Porsche vehicles.
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