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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESDEC 2025
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,322 | 9,521 | 11,843 |
| Alfa Romeo | 70 | 288 | 358 |
| Aston Martin | 118 | 57 | 175 |
| Audi | 4,037 | 9,833 | 13,870 |
| Bentley | 185 | 100 | 285 |
| BMW | 12,975 | 29,507 | 42,482 |
| BrightDrop | | 20 | 20 |
| Buick | | 16,425 | 16,425 |
| Cadillac | 2,058 | 12,962 | 15,020 |
| Chevrolet | 2,345 | 163,728 | 166,073 |
| Chrysler | 5 | 10,692 | 10,697 |
| Dodge | 335 | 11,383 | 11,718 |
| Ferrari | 222 | 102 | 324 |
| Fiat | 19 | 8 | 27 |
| Ford | 4,463 | 187,548 | 192,011 |
| Genesis | 1,531 | 6,936 | 8,467 |
| GMC | | 64,685 | 64,685 |
| Honda | 33,860 | 72,956 | 106,816 |
| Hyundai | 17,690 | 61,240 | 78,930 |
| Ineos | | 531 | 531 |
| Infiniti | | 5,352 | 5,352 |
| Jaguar | 67 | 505 | 572 |
| Jeep | | 47,974 | 47,974 |
| Kia | 19,704 | 55,299 | 75,003 |
| Lamborghini | 59 | 198 | 257 |
| Land Rover | | 7,259 | 7,259 |
| Lexus | 5,760 | 32,473 | 38,233 |
| Lincoln | | 11,811 | 11,811 |
| Lotus | 97 | 3 | 100 |
| Lucid | 1,768 | 647 | 2,415 |
| Maserati | 23 | 109 | 132 |
| Mazda | 3,216 | 29,394 | 32,610 |
| McLaren | 120 | | 120 |
| Mercedes-Benz | 8,142 | 28,853 | 36,995 |
| MINI | 1,281 | 1,174 | 2,455 |
| Mitsubishi | 263 | 9,187 | 9,450 |
| Nissan | 22,532 | 54,135 | 76,667 |
| Polestar | 8 | 372 | 380 |
| Porsche | 2,897 | 4,203 | 7,100 |
| Ram | | 49,014 | 49,014 |
| Rivian | | 3,606 | 3,606 |
| Rolls Royce | 119 | 36 | 155 |
| Subaru | 19,951 | 37,486 | 57,437 |
| Tesla | 13,524 | 34,776 | 48,300 |
| Toyota | 58,169 | 135,111 | 193,280 |
| VinFast | | 118 | 118 |
| Volkswagen | 4,499 | 24,836 | 29,335 |
| Volvo | 20 | 14,173 | 14,193 |
| ***Total*** | 244,454 | 1,246,721 | 1,491,175 |
Updated: 1/7/2026 1:41 PM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
December 2025 New Vehicle Unit Sales, SAAR, Inventory and Incentives Spending results are now available for query. BMW, Volvo, Jaguar and Land Rover have been finalized
- Lease rates and residual values are now available for Alfa Romeo, Audi, Chrysler, and Fiat. 1/8/2026
- Lease payments are now available for Cadillac, Chrysler, Dodge, Genesis, Infiniti, Jeep, Mercedes-Benz, Mini, Mitsubishi, Nissan, and Polestar. 1/8/2026
- Incentives are now available for Jeep, Lincoln, Mercedes-Benz, Ram, and Toyota. 1/8/2026
- Lease rates and residual values are now available for Acura, Genesis, Jaguar, Land Rover, and Nissan. 1/7/2026
- Lease payments are now available for BMW, Jaguar, Land Rover, and Porsche. 1/7/2026
- Incentives are now available for Acura, Audi, Bentley, BMW, Cadillac, GMC, Infiniti, Kia, and Lexus. 1/7/2026
- Lease rates and residual values are now available for Bentley, Buick, Cadillac, GMC, Honda, Infiniti, Mazda, Porsche, Subaru, and Volkswagen. 1/6/2026
- Incentives are now available for Buick, Genesis, Hyundai, Jaguar, Land Rover, Subaru, and Volvo. 1/6/2026
INCENTIVE HIGHLIGHTS
 2026 GRAVITY: Raised On-Site Vehicle Bonus to $5,000 (from $2,000) and owner loyalty cash to $3,000 (from $3,000). 2026 GRAVITY: Lowered advertised lease payment by $100, to $749/month for 39 months with $4,989 due at signing. 2026 AIR: Raised On-Site Vehicle Bonus to $3,000 (from $2,000), but eliminated $2,000 conquest cash offer. 2026 AIR: Raised advertised lease payment by $40, to $549/month for 39 months with $5,649 due at signing. 2026 AIR, GRAVITY: Extended most other offers through 1/18/2026. Effective 1/6/2026 on all Lucid vehicles.
 2026 / 2025 ALL MODELS: Eliminated the $1,000 'Wish List' bonus cash that was available on 2026 models in December and lowered it to $1,000 on 2025 models (from $2,000). 2026 CORSAIR PHEV: Introduced 0.0% special retail financing for up to 72 months. 2026 AVIATOR: Introduced 2.9% special retail financing for up to 36 months, 3.9% for 48 months, 4.9% for 60 months and 5.9% for 72 months. 2026 / 2025 ALL MODELS: Extended most other programs through 3/31/2026. Effective 1/6/2026 on all Lincoln vehicles.
 2026 NX, RX, UX, 2025 ES, IS, UX: Raised special retail financing rates to 2.99% for up to 48 months, 3.99% for 60 months and 4.99% for 72 months (from 2.49% - 4.49%). 2026 IS: Launched with 3.49% - 5.49% special retail financing and a special lease program. 2026 TX: Raised special retail financing rates to 3.49% - 5.49% (from 2.49% - 4.49%). 2025 LX, RX: Made $5,000 final dealer cash payment on LX / LXH, $1,500 on RX and $1,000 on RXH. 2026 NX, RX, TX, 2025 IS, UX: Lowered advertised lease payments by $20 - $30/month in its Eastern Area. 2026 RZ: Lowered advertised lease payment by $70 in its Eastern Area, to $539/month for 36 months with $3,999 due at signing. 2026 / 2025 ALL MODELS: Extended most other programs through 2/2/2026. Effective 1/6/2026 on all Lexus vehicles.
 2026 / 2025 SORENTO PHEV, 2025 NIRO, NIRO PHEV, SORENTO, SORENTO HYBRID, SOUL, TELLURIDE: Replaced the 'Sticker Sales Event Bonus Cash' that was available in December with increased cash allowances of $1,000 customer cash on 2025 Soul, $2,000 on 2025 Telluride / Niro / Niro PHEV / 2026 Sorento PHEV and $3,000 on 2025 Sorento / Sorento Hybrid / Sorento PHEV. 2025 SOUL: Enhanced special retail financing rates to 3.9% for up to 60 months, 4.99% for 72 months and 6.5% for 84 months (from 4.49% - 7.25%). 2026 SORENTO HYBRID: Enhanced special retail financing rates to 0.0% for up to 48 months, 0.9% for 60 months, 3.99% for 72 months and 4.99% for 84 months (from 0.9% - 6.5%). 2026 SPORTAGE: Lowered advertised lease payment by $20, to $229/month for 36 months with $3,999 due at signing in enhanced states. 2026 SPORTAGE HYBRID: Lowered advertised lease payment by $20, to $269/month for 36 months with $3,999 due at signing in enhanced states. 2026 SORENTO: Lowered advertised lease payment by $20, to $309/month for 36 months with $3,999 due at signing in enhanced states. 2026 SORENTO HYBRID: Lowered advertised lease payment by $20, to $389/month for 36 months with $3,999 due at signing in enhanced states. 2026 K5: Lowered advertised lease payment by $10, to $289/month for 36 months with $3,499 due at signing in enhanced states. 2026 K4: Lowered advertised lease payment by $20, to $229/month for 36 months with $3,499 due at signing in enhanced states. 2026 / 2025 ALL MODELS: Extended most other programs through 2/2/2026. Effective 1/6/2026 on all Kia vehicles.
 2026 CHEROKEE: Launched with lease support. 2026 GRAND WAGONEER: Introduced $1,500 retail loyalty cash and lease support. 2026 / 2025 ALL MODELS: Extended most other programs through 2/2/2026. Effective 1/6/2026 on all Jeep vehicles.
TRENDING NEWS
- Used vehicle pricing expected to increase 2% in 2026, a historically stable rate
The average index move at the end of each year is an increase of roughly 2%... CNBC on 01/08/2026
- Autos GM to record $7.1 billion in fourth-quarter charges due to EV pullback, China restructuring
GM is set to report its fourth-quarter results on Jan. 27... CNBC on 01/08/2026
- Ford enters race to offer eyes-off driving tech, starting with $30,000 EV in 2028
The company announced at CES that it’s also launching a Ford AI assistant... CNBC on 01/07/2026
- BMW, VW, GM and other carmakers, defying regulators, slash China prices again
Global automakers and their dealers in China are pressing ahead with aggressive price cuts and sales incentives in early 2026, defying Beijing’s efforts to rein in discounts that have roiled the market for more than three years... Automotive News China on 01/07/2026
- Ram Long
The Stellantis brand said the decade-long, 100,000-mile warranty, which it calls the most extensive in the segment, now applies for the duration of the model year instead of ending Jan. 2, as originally planned... F&I + Showroom on 01/07/2026
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