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MIS UPDATES
- Lease rates and residual values are now available for Maserati, Ram, Subaru, and Volkswagen. 1/15/2021
- Lease rates and residual values are now available for Chevrolet Chrysler, Dodge, Fiat, GMC, Mazda, and Nissan. Lease price points are now available for Hyundai. 1/14/2021
- Incentives are now available for Subaru. 1/14/2021
- Lease rates and residual values are now available for Buick, Genesis, Lincoln, Mercedes-Benz, Mini, and Porsche. 1/13/2021
- Lease price points are now available for Ford, Genesis, Maserati, Mazda, Mitsubishi, Porsche, and Subaru. 1/13/2021
- Incentives are now available for Dodge, Genesis, Hyundai, Lincoln, Ram, and Toyota. 1/13/2021
- Lease price points are now available for Chrysler, Dodge, Fiat, Honda, Jeep, Lexus, Mercedes-Benz, Ram, and Tesla. 1/12/2021
- Lease rates and residual values are now available for Audi, Bentley, BMW, Infiniti, Kia and Lexus. 1/12/2021
- Incentives are now available for Mercedes-Benz & Nissan. 1/12/2021
OUR EXPERTISE
Email hello@motorintelligence.com for customized reports, statistics and in-depth industry analysis including:
- Trend Analysis for Multiple Vehicles & Segments
- Featured Lease Price Points Analysis
- Marketing Programs Spending Analysis
- U.S. New & Preowned Vehicle Retail Sales & Stock
- North American Production Statistics
- New Vehicle Retail Sales - Canada
- Incentive Program Comparisons for New &
Preowned Cars and Light Trucks
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The December 2020 New Vehicle Sales, Inventory, Incentives Spending and SAAR metrics have been updated with final MBUSA sales results.
INCENTIVE HIGHLIGHTS
 2020 MAZDA6: Added $1,000 regional customer cash in its Western region. 2020 MX-5 MIATA: Raised bonus cash to $750 (from $500) in its Western region. Effective 1/15/2021 on Mazda6, MX-5 Miata. 2021 ARMADA: Introduced 0.9% special retail financing for up to 36 months, 1.9% for 48 - 60 months, 2.9% for 72 months and 3.9% for 84 months plus $1,000 APR bonus cash, $1,000 customer cash and lease support. 2021 ROGUE SPORT: Launched 0.0% special retail financing for up to 36 months, 0.9% for 48 - 60 months and 1.9% for 72 months plus $1,000 APR bonus cash, $2,000 customer cash and lease support. Effective 1/5/2021 on Armada and Rogue Sport. 2020 IONIQ HYBRID, IONIQ PHEV, IONIQ EV, KONA EV, SONATA HYBRID: Extended its $1,000 'Holiday Event' cash. 2020 SONATA, TUCSON, SANTA FE: Discontinued No Payments for 5-Months offer. 2021 ELANTRA: Added $500 lease conquest cash. 2021 SONATA: Raised retail bonus cash to $2,000 (from $1,500), but reduced finance support by raising special rates to 0.0% for up to 60 months and 1.9% for 72 months (from 0.0% for 72 mo.). 2021 SONATA HYBRID: Doubled retail bonus cash to $2,000. 2021 KONA: Reduced finance support by raising 60-month special rate to 0.9% (from 0.0%). 2021 TUCSON: Boosted retail bonus cash to $2,000 - $2,500 (from $1,250 - $1,500), enhanced special lease program, lowering its advertised payment by $10/month to $209/month for 36 months with $2,699 due at signing, but reduced finance support by raising special rates to 0.0% for up to 60 months and 1.9% for 72 months (from 0.0% for 72 mo.). 2021 KONA EV: Improved special lease program in ZEV States, lowering its advertised payment by $40/month to $249/month for 36 months with $3,999 due at lease signing and added $500 APR bonus cash, but eliminated $1,000 Holiday Event cash. Effective 1/12/2021 on all Hyundai division vehicles. 2021 C-CLASS: Enhanced lease program, lowering advertised payments by $10/month. 2021 C-CLASS: Launched 0.99% - 1.99% special retail financing plus $1,000 APR bonus cash or $3,000 dealer cash on Sedan. 2021 GLA-CLASS: Lowered incentive bonus to $500 (from $750). ALL MODELS: Extended most other programs, except for the December Sales Bonus Program through 2/1/2021. Effective 1/12/2021 on all Mercedes-Benz vehicles. 2020 MULSANNE: Raised dealer cash to $40,000 (from $30,000). ALL MODELS: Extended all other programs through 3/31/2021. Effective 1/5/2021 on all Bentley vehicles.
MI INSIGHTS
- December 2020 Incentive Spending: Seasonally Higher, but Lower Y-O-Y Trend Continues
Automakers' spending on light vehicle incentives for the U.S. market was seasonally higher in December 2020 as year-end enhancements drove promotions to $3,927/unit, up 4.0% from November 2020, but down 8.8% from December 2019. The combination of tight inventory levels and solid consumer demand continued drive spending on consumer incentives by manufacturers lower year-over-year despite record new vehicle transaction prices. The trend of lower incentives will likely continue into early 2021. As the year progresses and the new vehicle inventory situation improves, look for incentive spending to increase. Motor Intelligence on 01/06/2021
TRENDING NEWS
- Japanese automakers still bet on sports cars in the SUV era
Japanese automakers are reviving some of the cars that gave the 1990s a reputation as the golden age of Japanese sports cars. Toyota has brought back the Supra, Honda has revived the NSX, and Nissan is coming out with a new version of its “Z’ sports cars. The moves come at a time when so much of the global auto market is shifting toward sport utility vehicles... CNBC on 01/19/2021
- Tesla Starts Delivering China-Made Model Y Crossover
Tesla Inc. delivered its first made-in-China Model Y compact crossover vehicles on Monday, the latest milestone in the American company’s drive into the world’s largest market for electric cars. A local Model Y buyer said he attended a Monday event at a Tesla store in Shanghai to mark the start of deliveries and received his vehicle. Tesla on Monday said via Twitter that “Model Y deliveries in China have officially begun.” Tesla, which broke ground at its Shanghai plant two years ago, rushed to start producing cars there and expand capacity. Manufacturing cars locally helps the Palo Alto, Calif.-based electric vehicle maker save on shipping costs and avoid import duties for the Chinese market... The Wall Street Journal on 01/18/2021
- Lucid Motors Looking to Raise Big Cash in SPAC Merger
The explosion of nascent electric vehicle makers in the last few years has resulted in many of those automakers looking to go public through the use of special purpose acquisition companies with the latest also being the biggest: Lucid Motors. The California-based EV maker is in the process of completing its manufacturing facility in Casa Grande, Arizona, but perhaps more importantly, its looking to tie-up the loose ends on a SPAC that could be valued at as much as $15 billion. The EV maker, which many view as a viable competitor with Tesla, is already backed by Saudi Arabia’s sovereign wealth fund, but is also looking to strengthen its financial resources. It’s reportedly in discussions with Churchill Capital Corp. IV, led by former Citigroup Inc. executive Michael Klein. Thus far, Lucid and Klein have been mum about the possibility... The Detroit Bureau on 01/18/2021
- Chrysler is No More as Stellantis Comes to Life
Perhaps a bit dramatic, but nevertheless, the merger between Fiat Chrysler Automobiles N.V. and Peugeot S.A. became effective today, resulting in Stellantis N.V. Shares of the newly formed Stellantis begin trading on exchanges in France, Italy and the U.S. starting Monday. All will use the ticker symbol STLA. The deal has been going through extensive regulatory approvals, twin shareholder votes and the necessary dottings of i’s and crossings of t’s for more than a year. As of today, that means that for the first time since June 6, 1925, when it was founded by Walter P. Chrysler, the Chrysler name will no longer exist as a corporate entity... The Detroit Bureau on 01/16/2021
- BMW aims to double fully-electric vehicle sales in 2021
BMW said on Friday that it aims to double its sales of fully-electric vehicles this year as the German carmaker and rivals race to release new models to comply with CO2 emissions targets and chase market leader Tesla Inc. BMW also said that including plug-in hybrids, it aims for a 50% increase in sales of electrified vehicles versus 2020. It did not give sales volumes for its fully electric vehicles but in 2020 data released on Tuesday BMW said it sold close to 193,000 electrified vehicles - fully electric and plug-in hybrid - last year... Reuters on 01/15/2021
SALES TREND
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CAN WE HELP?
Regional marketing incentives are changing faster than usual due to the current market conditions.
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We are providing temporary assistance without contract changes such as:
- Add temporary users to query MIS
- Assist with data analytics
- Provide specific industry research
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