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Motor Intelligence Research
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QUERY THE MOTOR INTELLIGENCE SYSTEM (MIS)
for the most comprehensive historical analysis of U.S. industry vehicle sales, stock and incentive data.
MIS UPDATES
- Lease price points are now available for Acura, Alfa Romeo, Audi, Cadillac, Infiniti, Jaguar, Kia, Land Rover, Lexus (Eastern Area), Lincoln, Mercedes-Benz, and Volvo. 8/4/2021
- Incentives are now available for Acura, BMW, Buick, Cadillac, Chevrolet, GMC, Jaguar, Land Rover, Lexus (Eastern Region), Mercedes-Benz, and Tesla. 8/4/2021
- CPO Incentives are now available for all brands. 7/19/2021
- Lease price points are now available for all brands. 7/14/2021
- Lease rates and residual values are now available for Chevrolet, Chrysler, Dodge, Fiat, Jeep, Honda, Hyundai, Mazda, Mitsubishi, Nissan, and Volkswagen. 7/14/2021
OUR EXPERTISE
Email hello@motorintelligence.com for customized reports, statistics and in-depth industry analysis including:
- Trend Analysis for Multiple Vehicles & Segments
- Featured Lease Price Points Analysis
- Marketing Programs Spending Analysis
- U.S. New & Preowned Vehicle Retail Sales & Stock
- North American Production Statistics
- New Vehicle Retail Sales - Canada
- Incentive Program Comparisons for New &
Preowned Cars and Light Trucks
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July 2021 New Vehicle Sales, SAAR, Stock and Incentives Spending results are now final. Please note that the calculated SAAR results for the past 36 months have been updated to reflect the restated BEA seasonal factors.
INCENTIVE HIGHLIGHTS
 2021 A4, A6, A8: Enhanced special retail financing rates to 0.49% for up to 60 months, 0.99% for 61-66 months and 1.49% for 67-72 months (from 0.99% - 1.99%). 2021 A5, TT: Enhanced special retail financing rates to 1.49% for up to 60 months, 1.99% for 61-66 months and 2.49% for 67-72 months (from 1.99% - 2.99%). 2021 A7, e-tron, Q3, Q5, Q7, Q8: Reduced finance support by raising special rates to 1.49% - 2.49% (from 0.0% - 0.5% on e-tron & 0.99%-1.99% on other). 2022 ALL MODELS: Launched with 1.99% special retail financing for up to 60 months, 2.49% for 61-66 months and 2.99% for 67-72 months. 2021 Q3: Added $500 - $750 regional customer credit. 2022 / 2021 ALL MODELS: Rolled out the Costco Select Program, which provided members with an additional $1,000 - $2,500 incentive. Effective 8/3/2021 on all models. 2021 ES, NX, RX: Added $1,000 finance / lease loyalty cash for lessees with maturity dates of 7/7/2021 to 1/3/2022. 2022 GX, RX, UX: Introduced 4.19% retail financing for up to 60 months and 4.97% for 72 months plus $750 APR bonus cash on UX, plus $1,250 on RX and plus $1,500 on GX / RX-L Hybrid. 2021 IS: Lowered IS 300 lease cash by $500 (to $1,500) in its Eastern Market Area. 2021 RX: Raised lease cash by $250 (to $1,250) in its Eastern Market Area. 2022 RX: Added $500 lease cash in its Eastern Market Area. Effective 8/3/2021 on all models. 2021 5-SERIES: Lowered lease cash by $500 on 540i Sedan (to $1,000) and 530i Sedan / 530e Sedan / M550i (to $500). 2021 X2: Eliminated the $500 lease cash that was available last month. ALL MODELS: Lowered mileage allowance for advertised lease payments to 7,500 miles per year (from 10,000). Effective 8/3/2021 on all models. 2021 EQUINOX, SILVERADO 1500: Raised Equinox and Silverado Crew Cab customer cash by $500 (to $3,000 / $2,500). 2022 COLORADO: Launched with 2.49% retail financing for up to 72 months. 2022 BOLT EUV, BOLT EV, EQUINOX: Added $500 customer cash. 2022 EXPRESS: Launched with $3,000 customer cash or 2.49% special retail financing. 2022 BLAZER, TRAVERSE: Added lease support and $1,500 lease loyalty cash. 2021 BOLT EV: Raised Fast Charging bonus cash to $3,000 (from $2,000). Effective 8/3/2021 on Blazer, Bolt EUV, Bolt EV, Colorado, Equinox, Express, Silverado 1500, Traverse. 2022 / 2021 XT5, XT6: Doubled lease loyalty / conquest cash to $1,000. Effective 8/3/2021 on XT5, XT6.
MI INSIGHTS
- "May you live in interesting times"
To quote the misattributed ancient Chinese curse, "May you live in interesting times." These are interesting times indeed for the automotive industry. Another month, another record low for U.S. new light vehicle dealer inventory. In May 2020, the Days’ Supply fell to an astonishing 23, from 33 in April 2021 and 61 in May 2020. In response, manufacturers have once again dramatically cut their new vehicle incentives. U.S. market light vehicle incentive spending tumbled to $3,052 in May, down 5.7% from April 2021 and 26.9% from May 2020. In an effort to give their dealers something to sell, several automakers have rolled out cash bonuses for consumers who trade in vehicles. Ford has even launched a new $1,000 incentive for customers who order new vehicles. Thus far, new vehicle sales have remained strong despite the supply problem. June may be the month that changes. The lack of inventory will likely have a significant impact upon sales in June. Having said that, as forecast here several months ago June appears to be close to the trough for new vehicle inventory. Recently several automakers, including Volkswagen and General Motors, have stated that they believe the supply of semiconductors will begin to improve as the year progresses. If so, that’s welcome news for the industry, but don’t expect the supply of chips to return to pre-pandemic levels any time soon. Motor Intelligence on 06/11/2021
TRENDING NEWS
- Toyota, Honda beat profit estimates but warn of extended chip crunch
Toyota Motor Corp posted record quarterly earnings and Honda Motor Co raised its annual profit forecast on Wednesday as post-lockdown sales surge, but the pair joined other automakers in warning that the global chip shortage would persist... Reuters on 08/04/2021
- 2021 New York Auto Show Canceled Due To COVID Outbreak
It seems the world of major auto shows is still on shaky ground. After numerous delays over the past year and a half due to the enduring COVID-19 pandemic, we've learned that the 2021 New York Auto Show is officially canceled. The show was scheduled to run from August 20 - 29 for the general public, with media events happening on August 19... Motor1 on 08/04/2021
- Auto Makers Aim to Boost EV Sales to 40%-50% of U.S. Sales by 2030
Auto makers including General Motors Co., Ford Motor Co. and Jeep maker Stellantis NV will aim to make electric vehicles account for 40% to 50% of their U.S. sales by 2030, according to people familiar with the matter, who said the targets would be announced at the White House on Thursday... The Wall Street Journal on 08/04/2021
- All-electric Jeep coming in 2023; Dodge plug-in hybrid set for next year
Jeep will launch its first all-electric vehicle in the first half of 2023, parent Stellantis NV said Tuesday, and Dodge will have a plug-in hybrid offering next year... The Detroit News on 08/03/2021
- Nissan cuts Leaf pricing ahead of Ariya launch
As Nissan prepares to introduce a second battery-powered model — the Ariya crossover — the automaker is giving its original EV a more than $4,200 price cut... Automotive News on 08/03/2021
SALES TREND
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CAN WE HELP?
Regional marketing incentives are changing faster than usual due to the current market conditions.
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MI IN THE MEDIA
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Founded in 1990, Autodata Corporation and it's web analytitics system Motor Intelligence are the world's leading provider of vehicle sales and leasing data for the United States market. Motor Intelligence's analysis and information have helped vehicle manufacturers and financial analysts know where each model stacks up against the competition since 1990. Call us today to learn how we can help with your vehicle information needs. We specialize in online distribution of statistical data, market intelligence, and customizable management reports. Our information makes its way into the hands of OEMs, Wall Street analysts, financial institutions, and media throughout the world.
A full line of automotive statistical reports that cover new vehicle retail deliveries (unit sales), North American vehicle assembly (unit production), and inventory (stock) levels complete with car and truck model detail is available. Additionally, Autodata tracks product programs and marketing promotions including rebates, finance and lease information. Custom out-sourced solutions are also available with guaranteed on-time delivery. We value our long-standing business relationships and view them as a testament to our quality of work.
Our mission at Autodata Corporation is to best serve our clients by delivering high quality and timely market analysis tools, partnered with the best customer service in the industry.
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