|
NEW & CPO VEHICLE SALES
NEW VEHICLE SALESMAR 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,980 | 9,417 | 12,397 |
| Alfa Romeo | 90 | 247 | 337 |
| Aston Martin | 109 | 76 | 185 |
| Audi | 3,414 | 8,034 | 11,448 |
| Bentley | 158 | 77 | 235 |
| BMW | 11,603 | 22,658 | 34,261 |
| BrightDrop | | | |
| Buick | | 15,285 | 15,285 |
| Cadillac | 1,853 | 10,287 | 12,140 |
| Chevrolet | 2,762 | 150,499 | 153,261 |
| Chrysler | | 13,967 | 13,967 |
| Dodge | 830 | 8,099 | 8,929 |
| Ferrari | 258 | 90 | 348 |
| Fiat | 16 | -1 | 15 |
| Ford | 6,152 | 156,108 | 162,260 |
| Genesis | 1,425 | 5,992 | 7,417 |
| GMC | | 53,487 | 53,487 |
| Honda | 36,704 | 80,973 | 117,677 |
| Hyundai | 21,637 | 62,450 | 84,087 |
| Ineos | | 698 | 698 |
| Infiniti | 1 | 5,356 | 5,357 |
| Jaguar | 47 | 273 | 320 |
| Jeep | | 57,516 | 57,516 |
| Kia | 20,191 | 56,317 | 76,508 |
| Lamborghini | 70 | 180 | 250 |
| Land Rover | | 8,100 | 8,100 |
| Lexus | 2,576 | 26,435 | 29,011 |
| Lincoln | | 8,930 | 8,930 |
| Lotus | 69 | 1 | 70 |
| Lucid | 685 | 1,100 | 1,785 |
| Maserati | 35 | 146 | 181 |
| Mazda | 4,677 | 27,340 | 32,017 |
| McLaren | 85 | | 85 |
| Mercedes-Benz | 7,914 | 24,386 | 32,300 |
| MINI | 1,470 | 1,444 | 2,914 |
| Mitsubishi | 12 | 10,980 | 10,992 |
| Nissan | 24,844 | 59,126 | 83,970 |
| Polestar | | 330 | 330 |
| Porsche | 2,532 | 3,968 | 6,500 |
| Ram | | 42,632 | 42,632 |
| Rivian | | 2,925 | 2,925 |
| Rolls-Royce | 67 | 105 | 172 |
| Subaru | 13,481 | 41,193 | 54,674 |
| Tesla | 11,564 | 29,736 | 41,300 |
| Toyota | 58,651 | 123,955 | 182,606 |
| VinFast | | 70 | 70 |
| Volkswagen | 4,740 | 23,155 | 27,895 |
| Volvo | 16 | 7,484 | 7,500 |
| ***Total*** | 243,718 | 1,161,661 | 1,405,379 |
Updated: 4/1/2026 3:20 PM
MI IN THE MEDIA
|
Monthly EV Sales Overview
read a complimentary copy today
The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
Click here to read a recent complimentary copy.
MIS UPDATES
March 2026 New Vehicle Unit Sales, SAAR, Inventory CPO Sales and Incentives Spending results are now available for query.
- Lease rates and residual values are now available for all brands. 3/24/2026
- February 2026 Production data is now available to query. 3/23/2026
- Lease rates and residual values are now available for Hyundai, Mazda, Mitsubishi, and Ram. 3/20/2026
- CPO / PO Incentives are now available for all brands. 3/18/2026
- Lease rates and residual values are now available for Audi, Buick, Chevrolet, Chrysler, Dodge, Ford, Genesis, GMC, and Honda. 3/16/2026
INCENTIVE HIGHLIGHTS
 2026 AIR, GRAVITY: Extended its additional $3,000 bonus cash that was scheduled to expire on 3/22 through 3/31. Effective 3/23/3036 on Air, Gravity. 2026 MUSTANG: Added $1,500 customer cash on GT and $1,000 on I4 in its Denver region. 2026 RANGER: Introduced 2.9% special retail financing for up to 36 months, 3.9% for 48 months, 4.9% for 60 months and 5.9% for 72 months and $1,000 customer cash in its Detroit region. Effective 3/24/2026 on Mustang, Ranger. 2026 R1S, R1T: Eliminated advertised lease payment and lowered lease cash on R1 vehicles with Dual or Large Battery and the Performance Package to $3,000 (from $5,000 - $6,500). Effective 3/20/2026 on R1S, R1T. 2026 ALL MODELS: Added $100 'Dealer Sales Support' cash on most models. 2026 / 2025 CORSAIR: Added $500 regional bonus cash on 2026 and raised bonus cash on 2025 to $1,500 (from $1,000) in its East Market Area. Effective 3/19/2026 on all Lincoln vehicles.2026 ALL MODELS: Added $100 'Dealer Sales Support' cash on most models. 2026 ESCAPE, 2025 MAVERICK: Introduced 5.9% special retail financing for 49 to 84 months. 2026 F-150: Added $500 'Final Days' customer cash on F-150 Gas. 2025 BRONCO SPORT: Raised customer cash to $2,500 on all trims but Big Bend (from $2,000). 2025 BRONCO SPORT: Lowered 84-month special retail financing rate to 5.9% (from 6.9%). 2025 F-SUPER DUTY: Added $1,000 dealer cash on Chassis Cab trims. 2025 MUSTANG MACH-E: Added $1,000 bonus cash on GT AWD EXT Range and GT Rally EXT Range in seregions. 2026 MUSTANG MACH-E: Introduced 2.9% special retail financing for up to 36 months, 3.9% for 48 months, 4.9% for 60 months and 5.9% for 72 months and/or enhanced special lease rates in several regions. 2025 F-150, MAVERICK: Added 'Aged Inventory' dealer cash on F-150 Gas and Maverick Lobo Gas units that have been in dealer inventory for 180 days or longer in its Los Angeles and San Francisco regions. Effective 3/19/2026 on all Ford division vehicles.
TRENDING NEWS
|