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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESAUG 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,108 | 9,714 | 11,822 |
| Alfa Romeo | 59 | 152 | 211 |
| Aston Martin | 91 | 74 | 165 |
| Audi | 3,849 | 10,711 | 14,560 |
| Bentley | 140 | 63 | 203 |
| BMW | 11,176 | 22,294 | 33,470 |
| BrightDrop | | | |
| Buick | | 14,802 | 14,802 |
| Cadillac | 1,696 | 9,090 | 10,786 |
| Chevrolet | 2,146 | 143,268 | 145,414 |
| Chrysler | | 10,156 | 10,156 |
| Dodge | 1,275 | 7,356 | 8,631 |
| Ferrari | 204 | 82 | 286 |
| Fiat | 20 | | 20 |
| Ford | 3,647 | 158,745 | 162,392 |
| Genesis | 1,581 | 6,054 | 7,635 |
| GMC | | 52,269 | 52,269 |
| Honda | 41,056 | 81,118 | 122,174 |
| Hyundai | 24,674 | 62,303 | 86,977 |
| Ineos | | 598 | 598 |
| Infiniti | | 5,382 | 5,382 |
| Jaguar | 58 | 172 | 230 |
| Jeep | | 43,614 | 43,614 |
| Kia | 20,404 | 63,389 | 83,793 |
| Lamborghini | 138 | 103 | 241 |
| Land Rover | | 6,950 | 6,950 |
| Lexus | 6,141 | 26,677 | 32,818 |
| Lincoln | | 7,506 | 7,506 |
| Lotus | 90 | | 90 |
| Lucid | 237 | 600 | 837 |
| Maserati | 17 | 90 | 107 |
| Mazda | 5,352 | 29,383 | 34,735 |
| McLaren | 94 | | 94 |
| Mercedes-Benz | 6,347 | 24,883 | 31,230 |
| MINI | 1,597 | 837 | 2,434 |
| Mitsubishi | | 6,354 | 6,354 |
| Nissan | 17,909 | 51,856 | 69,765 |
| Polestar | | 295 | 295 |
| Porsche | 2,128 | 3,672 | 5,800 |
| Ram | | 45,312 | 45,312 |
| Rivian | | 4,537 | 4,537 |
| Rolls-Royce | 68 | 77 | 145 |
| Subaru | 18,807 | 43,221 | 62,028 |
| Tesla | 11,555 | 29,261 | 40,816 |
| Toyota | 52,074 | 130,664 | 182,738 |
| VinFast | | 38 | 38 |
| Volkswagen | 5,439 | 22,119 | 27,558 |
| Volvo | | 10,350 | 10,350 |
| ***Total*** | 242,177 | 1,146,198 | 1,388,375 |
Updated: 9/10/2026 11:52 AM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
August 2026 New Vehicle Sales, SAAR, Inventory and Incentives Spending results are now finalized.
- Lease rates and residual values are now available for BMW, Buick, Chrysler, Dodge, Genesis, Lincoln, Mercedes-Benz, and Subaru. 9/10/2026
- Lease payments are now available for all brands. 9/10/2026
- Incentives are now available for all brands. 9/10/2026
- Lease rates and residual values are now available for Acura, Audi, Bentley, Cadillac, Lexus, and Porsche. 9/8/2026
- Lease payments are now available for Alfa Romeo, Audi, Buick, GMC, Jaguar, Land Rover, Lexus, Lincoln, Mazda, Mini, Nissan, Subaru, and Toyota (Boston Region). 9/8/2026
- Incentives are now available for Chevrolet, Ford, Ineos, Jeep, Lucid, Maserati, Mercedes-Benz, Mini, Mitsubishi, Nissan, Polestar, Porsche, Ram, Rivian, Toyota, and Volkswagen. 9/8/2026
INCENTIVE HIGHLIGHTS
 2026 F-SUPER DUTY: Added $2,000 customer cash on F-Super Duty with 6.7L High Output Diesel. 2026 F-SUPER DUTY: Doubled customer cash on F-250/350/450/550 Chassis Cab to $4,000. 2027 / 2026 TRANSIT ELECTRIC, 2026 EXPLORER: Added $500 bonus cash in its Los Angeles and San Francisco regions. Effective 9/10/2026 on Explorer, F-Super Duty, Transit Electric.
 2026 GRAND CHEROKEE: Doubled National bonus cash to $2,000 and added $1,500 regional lease bonus cash in its Great Lakes, Midwest Northeast, Southeast and West Business Centers. Effective 9/4/2026 on Grand Cherokee.
 2026 ELANTRA: Halved customer cash to $1,000, raised special retail financing rates to 3.9% - 4.9% (from 3.49% - 4.49%) and raised advertised lease payment by $10, to $219/month for 36 months with $3,599 due at signing. 2026 ELANTRA HYBRID: Halved customer cash to $500, raised special retail financing rates to 3.9% - 4.9% (from 3.49% - 4.49%) and raised advertised lease payment by $10, to $269/month for 36 months with $3,599 due at signing. 2026 IONIQ 9: Lowered retail bonus cash to $7,000 (from $10,000) and raised advertised lease payment by $30, to $429/month for 36 months with $4,999 due at signing. 2026 IONIQ 5: Added $5,000 retail bonus cash. 2026 SONATA HYBRID: Raised special retail financing rates to 2.9% - 3.9% (from 1.99% - 2.99%) and increased advertised lease payment by $10, to $329/month for 36 months with $3,599 due at signing. 2026 TUCSON: Raised special retail financing rates to 0.9% - 1.9% (from 0.0% - 1.9%). 2026 TUCSON HYBRID: Changed special retail financing rates to 2.9% - 3.9% (from 1.99% - 3.99%) and raised advertised lease payment by $10, to $309/month for 36 months with $3,999 due at signing. 2026 PALISADE: Lowered "Sales Event Cash" on XRT Pro and Calligraphy trims to $1,500 (from $2,000) and improved advertised lease payment on SEL trim by $10, to $419/month for 36 months with $3,999 due at signing. 2026 SANTA FE, SANTA FE HYBRID: Lowered advertised lease payments by $10, to $339 and $369/month, respectively for 36 months with $3,999 due at signing. 2027 KONA: Launched with 4.49% - 4.9% special retail financing and a special lease program, featuring an advertised payment of $239/month for 36 months with $3,999 due at signing. 2027 / 2026 ALL MODELS: Extended most other programs through 9/30/2026. Effective 9/9/2026 on all Hyundai division vehicles.
 2027 GV60: Raised special retail financing rates to 3.99% for up to 48 months, 4.99% for 60 months and 5.99% for 72 months (from 0.0% - 0.99%). 2027 / 2026 ALL MODELS: Extended most other programs through 9/30/2026. Effective 9/9/2026 on all Genesis vehicles.
 2026 ACCORD: Enhanced special retail financing rates to 3.99% - 4.99% (from 4.49% - 5.49%). 2027 HR-V: Enhanced 60 - 72 month special retail financing rates to 4.99% - 5.99% (from 5.99% - 6.99%). 2027 CR-V, CR-V HYBRID: Launched with 3.99% - 5.99% special retail financing and a special lease program. 2026 RIDGELINE: Added $1,250 captive finance bonus cash and doubled captive loyalty cash to $1,500. 2026 ODYSSEY: Enhanced regional special retail financing rates to 2.49% - 3.99% (from 3.49% - 4.99%). 2027 HR-V, 2027 / 2026 CR-V, CR-V HYBRID, 2026 ACCORD, ACCORD HYBRID, ODYSSEY: Added $500 - $1,250 Honda Finance loyalty cash. 2027 / 2026 ALL MODELS: Extended most other programs through 11/2/2026. Effective 9/9/2026 on all Honda division vehicles.
TRENDING NEWS
- Used-vehicle prices jump 7% to highest average since 2022
The average listing price reached $27,239 in August while supply of vehicles under $15,000 fell 25.9%... CBT News on 09/14/2026
- Toyota’s money man, CEO Kenta Kon, explains why profit isn’t the goal and what dealers have taught him about selling cars
Interview with Toyota CEO Kenta Kon Automotive News on 09/13/2026
- GM plans U.S. battery development as Trump’s DOT attacks Ford for China ties
In addition to electric vehicles, GM is working toward domestic production of battery cells that can be used in energy storage systems, or ESS, which are stationary devices for homes and businesses, including data centers... CNBC on 09/13/2026
- Hyundai Motor to roll out in-house driver-assist system in 2029
Hyundai, Nvidia will partner to launch advanced driver-assistance systems in 2028... Reuters on 09/12/2026
- Toyota Highlander EV delay means once-huge nameplate to vanish temporarily
Toyota’s plan to cleanly swap out the gasoline-powered Highlander three-row crossover for a similarly sized electric vehicle late this year has hit a pothole, and the result is expected to be at least a few months where dealers may have few, if any, Highlanders, regardless of powertrain... Automotive News on 09/11/2026
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