Motor Intelligence

NEW & CPO VEHICLE SALES

Next Sales Release: Tuesday Mar 3
U.S. Sales Reporting Calendar

NEW VEHICLE SALESJAN 2026

BRAND	CAR	TRUCK	ALL
Acura	1,730	7,289	9,019
Alfa Romeo	90	233	323
Aston Martin	92	45	137
Audi	2,992	6,306	9,298
Bentley	161	79	240
BMW	8,404	15,241	23,645
BrightDrop
Buick		13,626	13,626
Cadillac	1,404	7,799	9,203
Chevrolet	1,522	122,099	123,621
Chrysler	2	4,960	4,962
Dodge	561	6,044	6,605
Ferrari	146	77	223
Fiat	46	65	111
Ford	3,609	123,887	127,496
Genesis	994	4,176	5,170
GMC		44,661	44,661
Honda	29,518	60,057	89,575
Hyundai	12,575	43,049	55,624
Ineos		460	460
Infiniti		3,376	3,376
Jaguar	56	394	450
Jeep		39,739	39,739
Kia	17,918	46,584	64,502
Lamborghini	36	144	180
Land Rover		6,200	6,200
Lexus	3,705	22,262	25,967
Lincoln		7,102	7,102
Lotus	66	1	67
Lucid	1,250	450	1,700
Maserati	21	81	102
Mazda	2,868	26,090	28,958
McLaren	86		86
Mercedes-Benz	6,555	20,195	26,750
MINI	1,006	744	1,750
Mitsubishi	13	9,033	9,046
Nissan	20,703	47,169	67,872
Polestar	3	277	280
Porsche	2,025	3,175	5,200
Ram		31,820	31,820
Rivian		2,516	2,516
Rolls Royce	48	72	120
Subaru	11,651	30,506	42,157
Tesla	11,227	28,873	40,100
Toyota	47,163	103,723	150,886
VinFast		105	105
Volkswagen	4,845	17,724	22,569
Volvo	4	5,162	5,166
*Total*	195,098	913,730	1,108,828

Updated: 2/10/2026 11:52 AM

MI IN THE MEDIA

Ford aims to boost EV sales, address owner concerns with new benefits program
CNBC on 09/30/2024
EV, hybrid sales reached a record 20% of U.S. vehicle sales in 2024
CNBC on 01/16/2025
EV, hybrid sales reached a record 20% of U.S. vehicle sales in 2024
NBC News on 01/16/2025

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MIS UPDATES

Lease rates and residual values are now available for Acura and Mercedes-Benz. 2/11/2026
Incentives and lease payments are now available for all brands. 2/11/2026
Lease rates and residual values are now available for Lincoln and Volvo. 2/10/2026
Lease payments are now available for Hyundai (Eastern Region), Lincoln, Lucid, Polestar, Rivian, Tesla, Volkswagen, and Volvo. 2/10/2026
Incentives are now available for Rivian and Volkswagen. 2/10/2026
Lease rates and residual values are now available for Buick, Cadillac, Chevrolet, Genesis, GMC, Kia, Nissan, and Volkswagen. 2/9/2026
Lease payments are now available for Acura, Alfa Romeo, Audi, Ford, Honda, Kia, Lexus (Eastern Region), Mercedes-Benz, Mini, Nissan, Subaru, and Toyota (Los Angeles Region). 2/9/2026
Incentives are now available for Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Lucid, Maserati, Mercedes-Benz, Mini, Mitsubishi, Polestar, Porsche, Ram, and Toyota. 2/9/2026
Lease rates and residual values are now available for Alfa Romeo, Bentley, Fiat, Land Rover, and Porsche. 2/6/2026
Lease payments are now available for Buick, Cadillac, Chevrolet, Chrysler, Dodge, Genesis, GMC, Ineos, Infiniti, Jeep, Maserati, Mitsubishi, and Ram. 2/6/2026
Incentives are now available for Ford, Honda, Ineos, Infiniti, and Lincoln. 2/6/2026

INCENTIVE HIGHLIGHTS

2026 XC40, XC60, XC90: Added $500 'President's Day' bonus cash.
Effective 2/12/2026 on XC40, XC60, XC90.
2026 / 2025 ALL MODELS: Began waiving the first month's lease payment on supported vehicles.
Effective 2/12/2026 on all Lexus vehicles.
2026 R1S, R1T: Added $1,000 bonus cash on vehicles from the R1 Shop from 2/11 through 2/16.
Effective 2/11/2026 on 2026 Rivian vehicles.
2026 / 2025 AIR, 2026 GRAVITY: Added $2,000 conquest cash for the current owners and lessees ofAcura, Alfa Romeo, Audi, BMW, Cadillac, Genesis, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes, Maserati, Polestar, Porsche, Rivian, Tesla, Volvo, Aston Martin, Bentley, Ferrari, Ineos, Lamborghini, Lotus, McLaren, MINI, and Rolls Royce vehicles (replaces 'On-Site Bonus' on Air).
Effective 2/12/2026 on all Lucid vehicles.
2025 MAVERICK: Added $1,000 bonus cash on Gas trims in its Atlanta, Charlotte, Dallas, Houston, Kansas City, Los Angeles, Memphis, Orlando, San Francisco and Washington DC regions.
2025 MAVERICK: Raised customer cash to $1,500 on Gas trims in several regions (from $1,000).
2025 MAVERICK: Raised customer cash to $2,500 on Gas trims though 2/16 in its Boston region (from $1,000).
2025 MAVERICK: Added $1,500 retail Trade Assist cash through 2/16 in its Cincinnati region.
2026 ESCAPE, ESCAPE HYBRID: Doubled customer cash to $1,000 in its Atlanta region.
2026 ESCAPE, ESCAPE HYBRID: Added $750 lease renewal loyalty cash in its Boston and Philadelphia regions.
2026 ESCAPE, ESCAPE HYBRID: Raised retail Trade Assist cash to $1,500 in its Cincinnati region (from $1,000).
2026 MUSTANG: Added $1,000 customer cash on GT and $500 on I4 in its Boston region.
2025 TRANSIT: Raised customer cash to $6,000 (from $5,500).
2026 F-150: Added 2.9% - 6.9% special retail financing and $1,000 customer cash in its Detroit region.
2026 EXPLORER: Enhanced special retail financing rates to 1.9% - 4.9% and raised customer cash by $1,000 through 2/16 in its Los Angeles, Phoenix and San Francisco regions (from 2.9% - 5.9%).
Effective 2/12/2026 on Escape, Escape Hybrid, Explorer, F-150, Maverick, Mustang, Transit.