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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESJUL 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,378 | 9,618 | 11,996 |
| Alfa Romeo | 54 | 160 | 214 |
| Aston Martin | 87 | 71 | 158 |
| Audi | 3,389 | 9,441 | 12,830 |
| Bentley | 159 | 56 | 215 |
| BMW | 11,560 | 22,039 | 33,599 |
| BrightDrop | | | |
| Buick | | 16,031 | 16,031 |
| Cadillac | 1,761 | 8,374 | 10,135 |
| Chevrolet | 2,026 | 148,369 | 150,395 |
| Chrysler | 1 | 13,800 | 13,801 |
| Dodge | 1,305 | 6,294 | 7,599 |
| Ferrari | 195 | 83 | 278 |
| Fiat | 20 | 2 | 22 |
| Ford | 3,406 | 160,414 | 163,820 |
| Genesis | 1,477 | 5,470 | 6,947 |
| GMC | | 51,573 | 51,573 |
| Honda | 43,604 | 80,949 | 124,553 |
| Hyundai | 22,409 | 60,071 | 82,480 |
| Ineos | | 554 | 554 |
| Infiniti | | 4,916 | 4,916 |
| Jaguar | 73 | 167 | 240 |
| Jeep | | 40,179 | 40,179 |
| Kia | 18,789 | 57,068 | 75,857 |
| Lamborghini | 117 | 128 | 245 |
| Land Rover | | 7,200 | 7,200 |
| Lexus | 3,512 | 26,889 | 30,401 |
| Lincoln | | 5,100 | 5,100 |
| Lotus | 83 | | 83 |
| Lucid | 240 | 620 | 860 |
| Maserati | 23 | 73 | 96 |
| Mazda | 4,877 | 34,303 | 39,180 |
| McLaren | 98 | | 98 |
| Mercedes-Benz | 6,162 | 24,158 | 30,320 |
| MINI | 1,278 | 804 | 2,082 |
| Mitsubishi | | 7,875 | 7,875 |
| Nissan | 16,445 | 54,565 | 71,010 |
| Polestar | | 326 | 326 |
| Porsche | 2,198 | 3,792 | 5,990 |
| Ram | | 43,498 | 43,498 |
| Rivian | | 4,700 | 4,700 |
| Rolls-Royce | 62 | 98 | 160 |
| Subaru | 17,066 | 37,388 | 54,454 |
| Tesla | 12,050 | 30,385 | 42,435 |
| Toyota | 57,784 | 128,176 | 185,960 |
| VinFast | | 27 | 27 |
| Volkswagen | 6,522 | 21,412 | 27,934 |
| Volvo | | 11,700 | 11,700 |
| ***Total*** | 241,210 | 1,138,937 | 1,380,147 |
Updated: 8/5/2026 2:47 PM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
July 2026 New Vehicle Sales, SAAR, Inventory, CPO Sales and Incentives Spending results are now finalized.
- Lease rates and residual values are now available for Acura, Alfa Romeo, Cadillac, and Genesis. 8/6/2026
- Lease payments are now available for Acura, BMW, Buick, Cadillac, Genesis, GMC, Honda, Hyundai, Ineos, Kia, Lexus (Eastern and Western Region), Maserati, Mini, and Subaru. 8/6/2026
- Incentives are now available for Alfa Romeo, Chrysler, Dodge, Fiat, Lexus (Eastern Region), Mini, Nissan, Toyota, and Volkswagen. 8/6/2026
- Incentives are now available for Buick, Cadillac, Chevrolet, GMC, Ineos, Kia, Lucid, Maserati, and Mercedes-Benz. 8/5/2026
- Lease rates and residual values are now available for Infiniti, Jaguar, Land Rover, and Porsche. 8/4/2026
- Lease payments are now available for Infiniti, Jaguar, Land Rover, and Mercedes-Benz. 8/4/2026
- Incentives are now available for Acura, Audi, BMW, Genesis, Honda, Hyundai, Infiniti, Jaguar, Land Rover, Lexus (Central and Western Region), Subaru, and Volvo. 8/4/2026
INCENTIVE HIGHLIGHTS
 2026 BZ: Lowered APR bonus cash to $1,500 (from $2,000) and lease cash to $4,500 (from $5,000), causing its advertised payment to increase by $15 to $380/month for 36 months with $4,999 due at signing. 2026 C-HR: Added $500 APR bonus cash in its Boston region. 2026 COROLLA: Enhanced 60-72 special retail financing rates slightly, to 5.49% - 6.49% in its Boston region (from 5.99% - 6.99%). 2026 COROLLA CROSS, COROLLA CROSS HYBRID, SEQUOIA, SIENNA: Added $500 TFS finance cash on Corolla Cross / Corolla Cross Hybrid, $750 on Sierra and $1,000 on Sequoia in its Boston region. 2026 PRIUS LIFTBACK: Enhanced special retail financing rates slightly to 4.49% - 6.49% (from 4.99% - 6.99%) its Boston region. 2027 BZ: Launched with 1.99% special retail financing for up to 72 months plus $500 APR bonus cash and a special lease program, featuring $2,500 lease cash. 2027 C-HR: Launched with 3.99% special retail financing for up to 72 months and a special lease program, featuring $500 lease cash. 2027 / 2026 ALL MODELS: Extended most other programs through 8/31/2026. Effective 8/4/2026 on all Toyota division vehicles.
 2027 ASCENT: Launched with 3.9% special retail financing for up to 48 months and 4.9% for 49-75 months. 2026 OUTBACK: Added $1,000 Retailer Cash on Outback Wilderness and $750 on Limited XT trims. 2026 RWX: Enhanced special retail financing rates to 1.9% for up to 48 months and 2.9% for 49-75 months (from 2.9% - 3.9%) and special lease program, lowering its advertised payment by $20, to $379/month for 36 months with $3,178 due at signing. 2026 CROSSTREK: Enhanced special lease program, lowering its advertised payment by $20, to $235/month for 36 months with $3,234 due at signing. 2026 CROSSTREK HYBRID: Enhanced special lease program, lowering its advertised payment by $20, to $319/month for 36 months with $3,809 due at signing. 2026 ALL MODELS: Extended all other programs through 8/31/2026. Effective 8/1/2026 on all Subaru vehicles.
 2026 R1S, R1T: Raised special retail financing offer to 3.99% for up to 60 months on R1 Dual models (from 1.99% - 2.99% that varies by trim). 2026 R1S, R1T: Added $500 bonus cash from 8/5/2026 through 8/9/2026. 2026 R1T: Lowered advertised lease payment by $50, to $1,149/month for 36 months with $6,044 due at signing. 2026 R1S: Lowered advertised lease payment by $50, to $1,159/month for 36 months with $6,054 due at signing. 2026 R1S, R1T: Extended most other offers through 8/31/2026. Effective 8/5/2026 on all Rivian vehicles.
 2026 ALL MODELS: Extended most offers through 8/31/2026. Effective 8/4/2026 on all Ram division vehicles.
 2027 / 2026 911: Introduced special lease money factors. 2027 / 2026 ALL MODELS: Extended most other programs through 8/31/2026. Effective 8/1/2026 on all Porsche vehicles.
TRENDING NEWS
- Toyota targets 10.5 million vehicles in 2027 – report
According to a report from Nikkei Asia, the production plan has been shared with major parts suppliers... Just Auto on 08/06/2026
- Honda still down as Toyota, Nissan, Mitsubishi restore auto production after Japan’s deadly earthquake
Honda’s two Japanese assembly plants will remain shut through mid-August as the automaker struggles to secure parts from a damaged supplier, even as rivals Toyota, Nissan and Mitsubishi came back this week following the country’s deadly July 28 earthquake... Automotive News on 08/06/2026
- Ford's next-gen electric pickup will start at $28k and be called Fathom
Ford spent nine months trying to come up with the name, rejecting typical alphanumeric codes as well as legacy names from the Ford archives like Galaxie, Taurus and Ranchero... Axios on 08/06/2026
- Volkswagen banks on next-gen Atlas, Atlas Cross Sport before hybrids arrive
The German mass-market brand is on the cusp of launching the second-generation Atlas large crossover, the nameplate’s first redesign, early in the fourth quarter. A redesign of the closely related Atlas Cross Sport will soon follow, giving dealers another fresh utility... Automotive News on 08/05/2026
- At Honda, weak Japanese yen drives record quarterly profit but also bigger EV pain in restructuring payouts to suppliers
The home country’s currency, trading near 40-year lows against the U.S. dollar, delivered a ¥90.8 billion ($561.0 million) windfall in the Japanese carmaker’s fiscal first quarter ended June 30... Automotive News on 08/05/2026
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