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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESAUG 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,108 | 9,714 | 11,822 |
| Alfa Romeo | 59 | 152 | 211 |
| Aston Martin | 91 | 74 | 165 |
| Audi | 3,849 | 10,711 | 14,560 |
| Bentley | 140 | 63 | 203 |
| BMW | 11,176 | 22,294 | 33,470 |
| BrightDrop | | | |
| Buick | | 14,802 | 14,802 |
| Cadillac | 1,696 | 9,090 | 10,786 |
| Chevrolet | 2,146 | 143,268 | 145,414 |
| Chrysler | | 10,156 | 10,156 |
| Dodge | 1,275 | 7,356 | 8,631 |
| Ferrari | 204 | 82 | 286 |
| Fiat | 20 | | 20 |
| Ford | 3,647 | 158,745 | 162,392 |
| Genesis | 1,581 | 6,054 | 7,635 |
| GMC | | 52,269 | 52,269 |
| Honda | 41,056 | 81,118 | 122,174 |
| Hyundai | 24,674 | 62,303 | 86,977 |
| Ineos | | 598 | 598 |
| Infiniti | | 5,382 | 5,382 |
| Jaguar | 58 | 172 | 230 |
| Jeep | | 43,614 | 43,614 |
| Kia | 20,404 | 63,389 | 83,793 |
| Lamborghini | 138 | 103 | 241 |
| Land Rover | | 6,950 | 6,950 |
| Lexus | 6,141 | 26,677 | 32,818 |
| Lincoln | | 7,506 | 7,506 |
| Lotus | 90 | | 90 |
| Lucid | 237 | 600 | 837 |
| Maserati | 17 | 90 | 107 |
| Mazda | 5,352 | 29,383 | 34,735 |
| McLaren | 94 | | 94 |
| Mercedes-Benz | 6,347 | 24,883 | 31,230 |
| MINI | 1,597 | 837 | 2,434 |
| Mitsubishi | | 6,354 | 6,354 |
| Nissan | 17,909 | 51,856 | 69,765 |
| Polestar | | 295 | 295 |
| Porsche | 2,128 | 3,672 | 5,800 |
| Ram | | 45,312 | 45,312 |
| Rivian | | 4,537 | 4,537 |
| Rolls-Royce | 68 | 77 | 145 |
| Subaru | 18,807 | 43,221 | 62,028 |
| Tesla | 11,555 | 29,261 | 40,816 |
| Toyota | 52,074 | 130,664 | 182,738 |
| VinFast | | 38 | 38 |
| Volkswagen | 5,439 | 22,119 | 27,558 |
| Volvo | | 10,350 | 10,350 |
| ***Total*** | 242,177 | 1,146,198 | 1,388,375 |
Updated: 9/9/2026 3:33 PM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
August 2026 New Vehicle Sales, SAAR, Inventory and Incentives Spending results are now finalized.
- Lease rates and residual values are now available for Acura, Audi, Bentley, Cadillac, Lexus, and Porsche. 9/8/2026
- Lease payments are now available for Alfa Romeo, Audi, Buick, GMC, Jaguar, Land Rover, Lexus, Lincoln, Mazda, Mini, Nissan, Subaru, and Toyota (Boston Region). 9/8/2026
- Incentives are now available for Chevrolet, Ford, Ineos, Jeep, Lucid, Maserati, Mercedes-Benz, Mini, Mitsubishi, Nissan, Polestar, Porsche, Ram, Rivian, Toyota, and Volkswagen. 9/8/2026
- Lease rates and residual values are now available for Alfa Romeo, Infiniti, Jaguar, Land Rover, Maserati, and Volvo. 9/3/2026
- Lease payments are now available for Acura, BMW, Cadillac, Infiniti, Kia, Mercedes-Benz, and Porsche. 9/3/2026
- Incentives are now available for Acura, Alfa Romeo, Cadillac, Chrysler, Dodge, GMC, Infiniti, and Lincoln. 9/3/2026
INCENTIVE HIGHLIGHTS
 2026 ELANTRA: Halved customer cash to $1,000, raised special retail financing rates to 3.9% - 4.9% (from 3.49% - 4.49%) and raised advertised lease payment by $10, to $219/month for 36 months with $3,599 due at signing. 2026 ELANTRA HYBRID: Halved customer cash to $500, raised special retail financing rates to 3.9% - 4.9% (from 3.49% - 4.49%) and raised advertised lease payment by $10, to $269/month for 36 months with $3,599 due at signing. 2026 IONIQ 9: Lowered retail bonus cash to $7,000 (from $10,000) and raised advertised lease payment by $30, to $429/month for 36 months with $4,999 due at signing. 2026 IONIQ 5: Added $5,000 retail bonus cash. 2026 SONATA HYBRID: Raised special retail financing rates to 2.9% - 3.9% (from 1.99% - 2.99%) and increased advertised lease payment by $10, to $329/month for 36 months with $3,599 due at signing. 2026 TUCSON: Raised special retail financing rates to 0.9% - 1.9% (from 0.0% - 1.9%). 2026 TUCSON HYBRID: Changed special retail financing rates to 2.9% - 3.9% (from 1.99% - 3.99%) and raised advertised lease payment by $10, to $309/month for 36 months with $3,999 due at signing. 2026 PALISADE: Lowered "Sales Event Cash" on XRT Pro and Calligraphy trims to $1,500 (from $2,000) and improved advertised lease payment on SEL trim by $10, to $419/month for 36 months with $3,999 due at signing. 2026 SANTA FE, SANTA FE HYBRID: Lowered advertised lease payments by $10, to $339 and $369/month, respectively for 36 months with $3,999 due at signing. 2027 KONA: Launched with 4.49% - 4.9% special retail financing and a special lease program, featuring an advertised payment of $239/month for 36 months with $3,999 due at signing. 2027 / 2026 ALL MODELS: Extended most other programs through 9/30/2026. Effective 9/9/2026 on all Hyundai division vehicles.
 2027 GV60: Raised special retail financing rates to 3.99% for up to 48 months, 4.99% for 60 months and 5.99% for 72 months (from 0.0% - 0.99%). 2027 / 2026 ALL MODELS: Extended most other programs through 9/30/2026. Effective 9/9/2026 on all Genesis vehicles.
 2026 ACCORD: Enhanced special retail financing rates to 3.99% - 4.99% (from 4.49% - 5.49%). 2027 HR-V: Enhanced 60 - 72 month special retail financing rates to 4.99% - 5.99% (from 5.99% - 6.99%). 2027 CR-V, CR-V HYBRID: Launched with 3.99% - 5.99% special retail financing and a special lease program. 2026 RIDGELINE: Added $1,250 captive finance bonus cash and doubled captive loyalty cash to $1,500. 2026 ODYSSEY: Enhanced regional special retail financing rates to 2.49% - 3.49% and 2.99% - 3.99% (from 3.49% - 4.49% and 3.99% - 4.99%). 2027 HR-V, 2027 / 2026 CR-V, CR-V HYBRID, 2026 ACCORD, ACCORD HYBRID, ODYSSEY: Added $500 - $1,250 Honda Finance loyalty cash. 2027 / 2026 ALL MODELS: Extended most other programs through 11/2/2026. Effective 9/9/2026 on all Honda division vehicles.
 2026 TACOMA: Enhanced special retail financing offer to 2.99% for up to 48 months, 3.99% for 60 months and 4.99% for 72 months (from 3.99% - 5.99%). 2026 BZ: Raised special retail financing rates to 1.49% or 1.99% for up to 72 months, varies by region (from 0.0%). 2027 BZ: Raised special retail financing rate to 3.49% for up to 72 months (from 1.99%). 2027 CROWN: Launched with 4.99% - 6.99% special retail financing and a special lease program. 2026 COROLLA CROSS: Improved special lease program slightly in its Los Angeles region, lowering its advertised payment by $10, to $259/month for 36 months with $3,999 due at signing. 2026 CAMRY HYBRID: Raised special retail financing rates to 4.49% - 6.49% in its Boston region (from 3.99% - 5.99%). 2026 C-HR: Raised special retail financing rate to 2.75% in its Boston region (from 1.99%). 2027 / 2026 ALL MODELS: Extended many other regional programs through 9/30/2026. Effective Effective
 2026 XC40: Enhanced special retail financing rates to 1.99% for up to 72 months (from 2.99%), raised Purchase Allowance to $3,000 (from $1,000) and added $2,000 lease cash in its Northeast region. 2027 XC90: Launched with $500 - $1,000 owner loyalty cash and a special lease program, featuring advertised payments as low as $749/month for 36 months with $6,619 due at signing. 2027 XC60: Launched with $500 - $1,000 owner loyalty cash and a special lease program, featuring advertised payments as low as $659/month for 36 months with $4,529 due at signing. 2026 V60: Raised lease cash to $2,000 in its Northeast region (from $1,500). 2026 EX40: Doubled lease cash to $2,000 in its Northeast region. 2027 / 2026 ALL MODELS: Extended most other programs through 9/30/2026. Effective 9/1/2026 on all Volvo vehicles.
TRENDING NEWS
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