Motor Intelligence

NEW & CPO VEHICLE SALES

Next Sales Release: Tuesday Nov 3
U.S. Sales Reporting Calendar

NEW VEHICLE SALESSEP 2026

BRAND	CAR	TRUCK	ALL
Acura	1,543	8,592	10,135
Alfa Romeo	38	106	144
Aston Martin	81	66	147
Audi	3,197	9,164	12,361
Bentley	138	60	198
BMW	11,022	22,119	33,141
Buick		13,157	13,157
Cadillac	1,498	10,141	11,639
Chevrolet	2,435	138,064	140,499
Chrysler	2	10,535	10,537
Dodge	1,126	9,190	10,316
Ferrari	206	109	315
Fiat	12		12
Ford	2,907	158,788	161,695
Genesis	2,130	5,933	8,063
GMC		53,261	53,261
Honda	34,664	76,997	111,661
Hyundai	19,061	58,378	77,439
Ineos		466	466
Infiniti		5,541	5,541
Jaguar	1	177	178
Jeep		44,749	44,749
Kia	18,728	58,281	77,009
Lamborghini	135	101	236
Land Rover		7,072	7,072
Lexus	5,411	24,426	29,837
Lincoln		6,882	6,882
Lotus	79		79
Lucid	207	831	1,038
Maserati	13	79	92
Mazda	4,393	30,126	34,519
McLaren	81		81
Mercedes-Benz	8,560	21,467	30,027
MINI	1,266	749	2,015
Mitsubishi	1	4,313	4,314
Nissan	18,005	51,855	69,860
Polestar		390	390
Porsche	1,634	3,973	5,607
Ram		42,123	42,123
Rivian		6,737	6,737
Rolls-Royce	62	69	131
Subaru	15,913	36,143	52,056
Tesla	13,615	34,752	48,367
Toyota	48,795	122,674	171,469
VinFast		55	55
Volkswagen	4,662	18,025	22,687
Volvo		7,826	7,826
*Total*	221,621	1,104,547	1,326,168

Updated: 10/15/2026 12:48 PM

MI IN THE MEDIA

Ford aims to boost EV sales, address owner concerns with new benefits program
CNBC on 09/30/2024
EV, hybrid sales reached a record 20% of U.S. vehicle sales in 2024
CNBC on 01/16/2025
EV, hybrid sales reached a record 20% of U.S. vehicle sales in 2024
NBC News on 01/16/2025

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MIS UPDATES

CPO / PO Incentives are now available for all brands. 10/20/2026
Lease rates and residual values are now available for all brands. 10/20/2026
Lease rates and residual values are now available for Hyundai, Jeep, Mazda, and Mini., 10/15/2026
Lease rates and residual values are now available for Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, and Honda. 10/12/2026
Incentives are now available for all brands. 10/8/2026

INCENTIVE HIGHLIGHTS

2027 AVIATOR: Added $2,000 customer cash, introduced 1.9% special retail financing for up to 48 months, 4.9% for 49-60 months and 5.9% for 61-84 months and significantly enhanced its special lease rates.
2027 / 2026 ALL MODELS: Introduced 90 Day Deferred retail financing on all vehicles financed through Ford Credit.
2026 NAVIGATOR: Raised customer cash to $6,500 in its West region (from $5,000).
Effective 10/13/2026 on All models.
2027 EXPLORER: Raised customer cash to $1,500 (from $500) and introduced 2.9% special retail financing for up to 36 months, 3.9% for 37-48 months, 4.9% for 49-60 months, 5.9% for 61-72 months and 6.49% for 73-84 months in its Chicago, Cincinnati and New York regions.
2026 RANGER: Added $500 retail bonus cash in its Denver region.
2026 RANGER: Added $500 lease cash in its Los Angeles and San Francisco regions.
2026 EXPEDITION: Raised customer cash to $1,500 in its Denver region (from $1,000).
2026 F-150: Raised customer cash on XLT, Lariat and STX trims to $3,500 in its Denver region (from $3,000).
Effective 10/16/2026 on Expedition, Explorer, F-150, Ranger.
2026 Q3: Added a $1,500 Customer Credit, enhanced special retail financing rates to 1.99% for up to 60 months and 2.99% for 61-72 months (from 3.99% - 4.99%) and enhanced special lease program, lowering its advertised payments by $50/month.
2026 Q5: Enhanced special retail financing rates to 1.99% for up to 60 months and 2.99% for 61-72 months (from 4.99% - 5.99%), enhanced special lease program, lowering its advertised payments by $60/month and launched a new dealer volume bonus program that pays $1,000/unit retro on Q5 / Q5 Sportback and $1,500/unit retro on SQ5 / SQ5 Sportback at objective and $1,500 / $2,000 on units sold over the objective.
Effective 10/16/2026 Q3, Q5.
2027 QX60: Expanded the $1,350 regional lease cash that was available in select areas to a National program, reducing its advertised lease payment by $30 to $549/month for 36 months with $5,799 due at signing Nationally.
2027 QX80: Expanded the $4,600 regional lease cash that was available in select areas to a National program, lowering its advertised lease payment by $50 to $829/month for 36 months with $7,999 due at signing Nationally.
2027 QX60, QX65, QX80: Expanded its $1,000 owner loyalty offer to now include leased vehicles.
Effective 10/17/2026 on QX60, QX65, QX80.
2026 SILVERADO 1500: Raised retail bonus cash to $1,250 on 2.7L, $2,250 on 5.3L V8 and $3,000 on 6.2L V8 and 3.0L Diesel (from $750 - $2,000).
Effective 10/16/2026 on Silverado 1500.