NEW & CPO VEHICLE SALES
NEW VEHICLE SALESSEP 2026
BRANDCARTRUCKALL
Acura1,5438,59210,135
Alfa Romeo38106144
Aston Martin8166147
Audi3,1979,16412,361
Bentley13860198
BMW11,02222,11933,141
BrightDrop   
Buick 13,15713,157
Cadillac1,49810,14111,639
Chevrolet2,435138,064140,499
Chrysler210,53510,537
Dodge1,1269,19010,316
Ferrari206109315
Fiat12 12
Ford2,907158,788161,695
Genesis2,1305,9338,063
GMC 53,26153,261
Honda34,66476,997111,661
Hyundai19,06158,37877,439
Ineos 466466
Infiniti 5,5415,541
Jaguar1177178
Jeep 44,74944,749
Kia18,72858,28177,009
Lamborghini135101236
Land Rover 7,0727,072
Lexus5,41124,42629,837
Lincoln 6,8826,882
Lotus79 79
Lucid2078311,038
Maserati137992
Mazda4,39330,12634,519
McLaren81 81
Mercedes-Benz6,44425,25631,700
MINI1,2667492,015
Mitsubishi14,3134,314
Nissan18,00551,85569,860
Polestar 390390
Porsche2,0883,6025,690
Ram 42,12342,123
Rivian 6,7376,737
Rolls-Royce6269131
Subaru15,91336,14352,056
Tesla13,61534,75248,367
Toyota48,795122,674171,469
VinFast 5555
Volkswagen4,66218,02522,687
Volvo 7,8267,826
***Total***219,9591,107,9651,327,924
Updated: 10/2/2026 12:48 PM

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MIS UPDATES
  • Incentives are now available for Genesis, Jaguar, Kia, Land Rover, Subaru, and Volvo. 10/2/2026
  • CPO / PO Incentives are now available for all brands. 9/24/2026
  • Lease rates and residual values are now available for all brands. 9/22/2026
  • August 2026 Production Data is now available to query. 9/21/2026
  • Lease rates and residual values are now available for Chevrolet, GMC, Honda, Hyundai, and Kia. 9/16/2026
INCENTIVE HIGHLIGHTS
  • 2026 R1S, R1T: Enhanced special financing rate on Dual trims to 1.99% for 60 months (from 2.99%).
    2027 R1S, R1T: Launched 3.99% special retail financing on Premium and Performance trims.
    2026 R1S, R1T: Allowed the $1,000 bonus cash that was available at the end of September to expire.
    2026 R1T: Raised advertised lease payment on R1T Dual Large by $20 to $1,199/month with $7,594 due at signing.
    2027 / 2026 AL MODELS: Extended most other programs through 11/2/2026: .
    Effective 10/1/2026 on all Rivian vehicles.
  • 2026 MODEL 3: Lowered advertised lease payment by $10 to $419/month.
    2026 MODEL 3: Raised special retail financing rate on Premium trims to 2.49% for up to 72 months (from 1.99%).
    2026 MODEL Y: Raised special retail financing rate to 1.99% for up to 72 months on RWD, AWD, Premium RWD and Premium AWD trims (from 1.49%).
    2026 ALL MODELS: Extended most other programs.
    Effective 10/1/2026 on all Tesla vehicles.
  • 2026 ATLAS: Improved special retail financing offer to 3.9% for up to 72 months (from 5.9% - 6.9%) and enhanced special lease money factors.
    2026 ATLAS CROSS SPORT, JETTA: Improved special retail financing rates to 3.9% - 4.9% for up to 72 months (from 5.9% - 6.9%) and enhanced special lease money factors.
    2026 TIGUAN, TAOS: Improved special retail financing rates to 3.9% - 4.9% for up to 72 months (from 5.9% - 6.9%).
    2026 GTI: Improved special retail financing rates to 4.9% - 5.9% (from 5.9% - 6.9%).
    2027 ATLAS: Launched with $1,000 customer cash and 6.49% - 7.49% retail financing and lease support.
    2025 ID4: Raised customer cash to $12,500 (from $7,500).
    2027 / 2026 ALL MODELS: Extended most other programs through 11/2/2026.
    Effective 10/1/2026 on all Volkswagen division vehicles.
  • 2027 ASCENT: Enhanced special retail financing rates to 2.99% - 3.99% (from 3.9% - 4.9%).
    2026 BRZ: Enhanced special retail financing rates to 0.99% - 1.99% (from 1.9% - 3.9%).
    2026 IMPREZA: Improved special retail financing rates to 1.99% - 2.99% (from 2.9% - 3.9%).
    2026 OUTBACK: Enhanced special APR to 0.0% - 0.99% (from 0.9% - 1.9%).
    2026 SOLTERRA, TRAILSEEKER, UNCHARTED: Lowered total lease cash to $3,750 (from $4,500).
    2027 CROSSTREK: Rolled out an advertised lease payment of $285/month for 36 months with $3,284 due at signing.
    2027 / 2026 ALL MODELS: Extended most other programs through 11/2/2026.
    Effective 10/1/2026 on all Subaru vehicles.
  • 2026 SENTRA: Added $500 Sell Down Bonus Cash.
    2027 SENTRA: Added $500 - $750 customer cash.
    2027 FRONTIER: Raised customer cash to $2,500 - $3,500 (from $2,500), enhanced special retail financing rates on SV, PRO-X and PRO-4X trims to 0.0% for up to 60 months (from 0.9% - 1.9%) and improved highest regional advertised lease payment by $30 to $439/month for 36 months with $3,899 due at signing.
    2026 FRONTIER: Eliminated lease support.
    2027 KICKS: Revised regional customer cash to a National program that pays the top amounts, $500 - $2,000 and lowered its highest regional advertised lease payment by $50 to $329/month for 36 months with $2,799 due at signing.
    2027 MURANO: Lowered best regional advertised lease payment by $30 to $369/month for 36 months with $4,999 due at signing.
    2027 ARMADA: Improved regional advertised lease payments by $30 to $809 - $829/month for 36 months with $5,5999 due at signing.
    2027 ROGUE: Raised customer cash to $3,000 (from $2,500) and lowered best regional advertised lease payment by $20 to $259/month for 36 months with $4,299 due at signing.
    2027 ALTIMA: Launched with $750 customer cash, 3.9% special retail financing for up to 36 months, 4.9% for 60 months, 5.9% for 72 months and 6.9% for 84 months and a special lease program, featuring advertised payments of $219 - $319/month for 36 months with $3,299 due at signing.
    2027 / 2026 ALL MODELS: Extended most other programs through 11/2/2026.
    Effective 10/1/2026 on all Nissan division vehicles.
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