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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESJAN 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 1,730 | 7,289 | 9,019 |
| Alfa Romeo | 90 | 233 | 323 |
| Aston Martin | 92 | 45 | 137 |
| Audi | 2,992 | 6,306 | 9,298 |
| Bentley | 161 | 79 | 240 |
| BMW | 8,404 | 15,241 | 23,645 |
| BrightDrop | | | |
| Buick | | 13,626 | 13,626 |
| Cadillac | 1,404 | 7,799 | 9,203 |
| Chevrolet | 1,522 | 122,099 | 123,621 |
| Chrysler | 2 | 4,960 | 4,962 |
| Dodge | 561 | 6,044 | 6,605 |
| Ferrari | 146 | 77 | 223 |
| Fiat | 46 | 65 | 111 |
| Ford | 3,609 | 123,887 | 127,496 |
| Genesis | 994 | 4,176 | 5,170 |
| GMC | | 44,661 | 44,661 |
| Honda | 29,518 | 60,057 | 89,575 |
| Hyundai | 12,575 | 43,049 | 55,624 |
| Ineos | | 460 | 460 |
| Infiniti | | 3,376 | 3,376 |
| Jaguar | 56 | 394 | 450 |
| Jeep | | 39,739 | 39,739 |
| Kia | 17,918 | 46,584 | 64,502 |
| Lamborghini | 36 | 144 | 180 |
| Land Rover | | 6,200 | 6,200 |
| Lexus | 3,705 | 22,262 | 25,967 |
| Lincoln | | 7,102 | 7,102 |
| Lotus | 66 | 1 | 67 |
| Lucid | 1,250 | 450 | 1,700 |
| Maserati | 21 | 81 | 102 |
| Mazda | 2,868 | 26,090 | 28,958 |
| McLaren | 86 | | 86 |
| Mercedes-Benz | 6,555 | 20,195 | 26,750 |
| MINI | 1,006 | 744 | 1,750 |
| Mitsubishi | 13 | 9,033 | 9,046 |
| Nissan | 20,703 | 47,169 | 67,872 |
| Polestar | 3 | 277 | 280 |
| Porsche | 2,025 | 3,175 | 5,200 |
| Ram | | 31,820 | 31,820 |
| Rivian | | 2,516 | 2,516 |
| Rolls Royce | 48 | 72 | 120 |
| Subaru | 11,651 | 30,506 | 42,157 |
| Tesla | 11,227 | 28,873 | 40,100 |
| Toyota | 47,163 | 103,723 | 150,886 |
| VinFast | | 105 | 105 |
| Volkswagen | 4,845 | 17,724 | 22,569 |
| Volvo | 4 | 5,162 | 5,166 |
| ***Total*** | 195,098 | 913,730 | 1,108,828 |
Updated: 2/10/2026 11:52 AM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
January 2026 New Vehicle Unit Sales, SAAR, CPO Sales, Inventory and Incentives Spending results are now available for query.
- CPO / PO Incentives are now available for all brands. 2/16/2026
- Lease rates and residual values are now available for Audi, BMW, and Lexus. 2/13/2026
- Lease rates and residual values are now available for Acura and Mercedes-Benz. 2/11/2026
- Incentives and lease payments are now available for all brands. 2/11/2026
- Lease rates and residual values are now available for Lincoln and Volvo. 2/10/2026
- Lease payments are now available for Hyundai (Eastern Region), Lincoln, Lucid, Polestar, Rivian, Tesla, Volkswagen, and Volvo. 2/10/2026
- Incentives are now available for Rivian and Volkswagen. 2/10/2026
INCENTIVE HIGHLIGHTS
 2026 A5, Q5: Launched with 3.9% special retail financing for up to 72 months on A5, Q5, Q5 Sportback excluding S5 and SQ5 and a lease program. Effective 2/17/2026 on A5, Q5. 2025 F-150: Introduced $1,000 'Truck Month' bonus cash and $1,000 retail bonus cash on F-150 Gas and enhanced special retail financing offer to 0.0% standalone for up to 60 months (from 0.9% - 2.9%). 2026 F-150: Introduced 2.9% special retail financing for up to 36 months, 3.9% for 37-48 months, 4.9% for 49-60 months and 5.9% for 61-72 months. 2025 MAVERICK, RANGER: Added $1,000 'Truck Month' customer cash on Maverick Gas and Ranger. 2026 F-150: Added $750 lease cash on F-150 Gas XLT in its Atlanta, Charlotte and Washington DC regions. 2026 EXPLORER: Enhanced special retail financing rates to 1.9% for up to 36 months, 2.9% for 37-48 months, 3.9% for 49-60 months and 4.9% for 61-72 months (from 2.9% - 5.9%). Effective 2/17/2026 on Explorer, F-150, Maverick, Ranger. 2026 MODEL 3: Enhanced special retail financing offer to 0.99% for up to 72 mo. on Tesla Model 3 Premium RWD, Premium AWD & Performance (from 2.99%). Effective 2/15/2026 on Model 3. 2026 GLADIATOR: Introduced 1.9% standalone special retail financing for 72 months in its Southeast, Southwest and West Business Centers. Effective 2/14/2026 on Gladiator. 2025 DEFENDER: Raised dealer cash on 110 V8 to $7,500 (from $4,500). 2026 DEFENDER: Doubled conquest cash on 130 to $4,000. 2026 DISCOVERY: Enhanced special lease program, lowering its advertised payment by $90, to $709/month for 36 months with $6,995 due at signing. 2026 RANGE ROVER: Raised loyalty cash on to $3,000 and conquest cash to $2,500 on V8 trims (from $2,000 / $1,500). 2025 RANGE ROVER: Raised loyalty cash on to $4,000 and conquest cash to $3,000 on V8 trims (from $3,000 / $2,000). 2025 RANGE ROVER SPORT: Enhanced special retail financing offer on V8 trims to 0.0% for up to 72 months (from 1.9%) and raised conquest cash on all trims but P360 S to $3,000 (from $2,000). 2026 RANGE ROVER SPORT: Raised conquest cash to $2,500 (from $1,500). 2026 RANGE ROVER VELAR: Enhanced special retail financing offer to 1.9% for up to 72 months (from 2.9%). Effective 2/14/2026 on Defender, Discovery, Range Rover, Range Rover Velar, Range Rover Sport.
TRENDING NEWS
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