NEW & CPO VEHICLE SALES
NEW VEHICLE SALESAUG 2026
BRANDCARTRUCKALL
Acura2,1089,71411,822
Alfa Romeo59152211
Aston Martin9174165
Audi3,84910,71114,560
Bentley14063203
BMW11,17622,29433,470
BrightDrop   
Buick 14,80214,802
Cadillac1,6969,09010,786
Chevrolet2,146143,268145,414
Chrysler 10,15610,156
Dodge1,2757,3568,631
Ferrari20482286
Fiat20 20
Ford3,647158,745162,392
Genesis1,5816,0547,635
GMC 52,26952,269
Honda41,05681,118122,174
Hyundai24,67462,30386,977
Ineos 598598
Infiniti 5,3825,382
Jaguar58172230
Jeep 43,61443,614
Kia20,40463,38983,793
Lamborghini138103241
Land Rover 6,9506,950
Lexus6,14126,67732,818
Lincoln 7,5067,506
Lotus90 90
Lucid237600837
Maserati1790107
Mazda5,35229,38334,735
McLaren94 94
Mercedes-Benz6,34724,88331,230
MINI1,5978372,434
Mitsubishi 6,3546,354
Nissan17,90951,85669,765
Polestar 295295
Porsche2,1283,6725,800
Ram 45,31245,312
Rivian 4,5374,537
Rolls-Royce6877145
Subaru18,80743,22162,028
Tesla11,55529,26140,816
Toyota52,074130,664182,738
VinFast 3838
Volkswagen5,43922,11927,558
Volvo 10,35010,350
***Total***242,1771,146,1981,388,375
Updated: 9/10/2026 11:52 AM

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MIS UPDATES
  • CPO / PO Incentives are now available for all brands. 9/24/2026
  • Lease rates and residual values are now available for all brands. 9/22/2026
  • August 2026 Production Data is now available to query. 9/21/2026
  • Lease rates and residual values are now available for Chevrolet, GMC, Honda, Hyundai, and Kia. 9/16/2026
  • Lease rates and residual values are now available for BMW, Buick, Chrysler, Dodge, Genesis, Lincoln, Mercedes-Benz, and Subaru. 9/10/2026
INCENTIVE HIGHLIGHTS
  • 2027 / 2026 / 2025 SIERRA 1500: Raised the September payout for its brand-wide dealer stairstep program on Sierra 1500 to $1,250/unit at 110% of objective.
    Effective 9/25/2026 on Sierra 1500.
  • 2027 / 2026 / 2025 EQUINOX: Raised the September payout for its brand-wide dealer stairstep program on Equinox to $1,000/unit at 110% of objective.
    Effective 9/25/2026 on Equinox.
  • 2026 E-SERIES, F-SUPER DUTY, TRANSIT: Introduced $1,000 - $1,500 "September Closeout VIN Specific Bonus Cash".
    Effective 9/24/2026 on F-Super Duty, Transit, E-Series.
  • 2026 RAM PICKUP 1500: Introduced $1,000 regional lease bonus cash on Ram 1500 Crew Cab Big Horn / Lonestar in the Detroit, Cleveland-Akron, Toledo and Flint-Saginaw-Bay City DMAs.
    2026 RAM PICKUP 1500: Raised regional lease bonus cash to $2,500 on Ram 1500 Crew Cab Big Horn / Lonestar in the New York DMA.
    2026 RAM PICKUP 1500: Doubled regional lease bonus cash to $2,000 on on Ram 1500 Crew Cab Big Horn / Lonestar in the Los Angeles and Palm Springs DMAs.
    Effective 9/25/2026 on Ram Pickup 1500.
  • 2026 GRAND CHEROKEE: Raised regional lease bonus cash to $4,500 on Laredo Altitude trims (from $1,500).
    2026 GRAND CHEROKEE: Added $1,500 regional lease cash on Limited trims in the many Midwest and Northeast Business Center DMAs.
    2026 GRAND CHEROKEE: Doubled regional lease bonus cash on Limited trims to $3,000 in its Midwest Business Center.
    2026 WRANGLER: Raised regional lease bonus cash to $1,500 on 4-Door Sport, Sahara and Rubicon (from $1,000).
    2026 WRANGLER: Added $2,500 regional retail bonus cash in several Florida DMAs.
    Effective 9/18/2026 on Grand Cherokee, Wrangler.
TRENDING NEWS
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