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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESJAN 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 1,730 | 7,289 | 9,019 |
| Alfa Romeo | 90 | 233 | 323 |
| Aston Martin | 92 | 45 | 137 |
| Audi | 2,992 | 6,306 | 9,298 |
| Bentley | 161 | 79 | 240 |
| BMW | 8,404 | 15,241 | 23,645 |
| BrightDrop | | | |
| Buick | | 13,626 | 13,626 |
| Cadillac | 1,404 | 7,799 | 9,203 |
| Chevrolet | 1,522 | 122,099 | 123,621 |
| Chrysler | 2 | 4,960 | 4,962 |
| Dodge | 561 | 6,044 | 6,605 |
| Ferrari | 146 | 77 | 223 |
| Fiat | 46 | 65 | 111 |
| Ford | 3,609 | 123,887 | 127,496 |
| Genesis | 994 | 4,176 | 5,170 |
| GMC | | 44,661 | 44,661 |
| Honda | 29,518 | 60,057 | 89,575 |
| Hyundai | 12,575 | 43,049 | 55,624 |
| Ineos | | 460 | 460 |
| Infiniti | | 3,376 | 3,376 |
| Jaguar | 56 | 394 | 450 |
| Jeep | | 39,739 | 39,739 |
| Kia | 17,918 | 46,584 | 64,502 |
| Lamborghini | 36 | 144 | 180 |
| Land Rover | | 6,200 | 6,200 |
| Lexus | 3,705 | 22,262 | 25,967 |
| Lincoln | | 7,102 | 7,102 |
| Lotus | 66 | 1 | 67 |
| Lucid | 1,250 | 450 | 1,700 |
| Maserati | 21 | 81 | 102 |
| Mazda | 2,868 | 26,090 | 28,958 |
| McLaren | 86 | | 86 |
| Mercedes-Benz | 6,555 | 20,195 | 26,750 |
| MINI | 1,006 | 744 | 1,750 |
| Mitsubishi | 13 | 9,033 | 9,046 |
| Nissan | 20,703 | 47,169 | 67,872 |
| Polestar | 3 | 277 | 280 |
| Porsche | 2,025 | 3,175 | 5,200 |
| Ram | | 31,820 | 31,820 |
| Rivian | | 2,516 | 2,516 |
| Rolls Royce | 48 | 72 | 120 |
| Subaru | 11,651 | 30,506 | 42,157 |
| Tesla | 11,227 | 28,873 | 40,100 |
| Toyota | 47,163 | 103,723 | 150,886 |
| VinFast | | 105 | 105 |
| Volkswagen | 4,845 | 17,724 | 22,569 |
| Volvo | 4 | 5,162 | 5,166 |
| ***Total*** | 195,098 | 913,730 | 1,108,828 |
Updated: 2/4/2026 3:27 PM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
January 2026 New Vehicle Unit Sales, SAAR, CPO Sales, Inventory and Incentives Spending results are now available for query.
- December 2025 Production data is now available to query. 1/26/2026
- Incentives, lease payments, lease rates and residual values are now available for all brands. 1/20/2026
- CPO / PO Incentives are now available for all brands. 1/20/2026
- Lease rates and residual values are now available for BMW, Ford, Mini, and Mitsubishi. 1/13/2026
- Lease payments are now available for Ford, Lincoln, Mazda, Tesla, Toyota (Los Angeles Region), and Volkswagen (Northeast Region). 1/13/2026
INCENTIVE HIGHLIGHTS
 2026 X1: Enhanced special retail financing rates to 1.99% - 2.99% (from 2.99% - 3.99%) and added $1,000 lease cash. 2026 X3: Enhanced special retail financing rates to 0.9% - 1.99% (from 1.99% - 2.99%) and added $1,000 lease cash. 2027 4-SERIES: Launched with 5.29% retail financing for up to 72 months, a special lease program and $500 BMW FS loyalty cash. 2027 5-SERIES: Launched with 4.99% - 5.29% special retail financing, a special lease program and $1,000 BMW FS loyalty cash. 2027 5-SERIES: Launched support on i5 with 3.99% - 4.99% special retail financing, $3,750 cash and a special lease program and $1,000 BMW FS loyalty cash. Effective 2/3/2026 on all BMW division vehicles. 2025 A5, Q5: Reintroduced 'Audi Credit' of $2,500 on A5 / Q5 and $1,500 on Q5 Sportback, but raised special retail financing rate to 2.99% for up to 72 months (from 1.99%). 2025 A6: Added $5,000 Marketing Allowance on A6 Sportback e-tron. 2025 A8: Raised Customer Credit to $12,500 (from $10,000). 2026 / 2025 Q4 E-TRON: Added $3,000 Marketing Allowance on '25 and $6,000 on '26. 2025 Q6: Added $5,000 Marketing Allowance on Q6 and $6,000 on Q6 Sportback. 2025 Q8: Raised cash allowance on RS Q8 performance to $5,000 (from $3,000). 2025 E-TRON GT: Added $9,000 Marketing Allowance on S e-tron GT and $4,000 on RS e-tron GT performance. 2026 / 2025 ALL MODELS: Extended all other programs through 3/2/2026. Effective 2/3/2026 on all Audi vehicles. 2026 / 2025 TERRAIN: Added $1,000 incremental lease cash. 2026 / 2025 ALL MODELS: Extended most other programs through 3/2/2026. Effective 2/3/2026 on all GMC vehicles. 2025 TAYCAN: Discontinued the 'Taycan Lease Match Program' which provided matching lease cash funds up to $15,000 total. Effective 2/3/2026 on all Porsche vehicles. 2026 / 2025 ENCLAVE: Added $500 customer cash on all trims, but raised 60-84 month special retail financing rates to 3.3% - 4.9% (from 2.9% - 3.9%). 2025 ENCORE GX: Raised purchase conquest cash to $3,000 (from $2,250). 2026 / 2025 ALL MODELS: Extended most other programs through 3/2/2026. Effective 2/3/26 on all Buick vehicles.
TRENDING NEWS
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