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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESMAR 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,980 | 9,417 | 12,397 |
| Alfa Romeo | 90 | 247 | 337 |
| Aston Martin | 109 | 76 | 185 |
| Audi | 3,414 | 8,034 | 11,448 |
| Bentley | 158 | 77 | 235 |
| BMW | 11,603 | 22,658 | 34,261 |
| BrightDrop | | | |
| Buick | | 15,285 | 15,285 |
| Cadillac | 1,853 | 10,287 | 12,140 |
| Chevrolet | 2,762 | 150,499 | 153,261 |
| Chrysler | | 13,967 | 13,967 |
| Dodge | 830 | 8,099 | 8,929 |
| Ferrari | 258 | 90 | 348 |
| Fiat | 16 | -1 | 15 |
| Ford | 6,152 | 156,108 | 162,260 |
| Genesis | 1,425 | 5,992 | 7,417 |
| GMC | | 53,487 | 53,487 |
| Honda | 36,704 | 80,973 | 117,677 |
| Hyundai | 21,637 | 62,450 | 84,087 |
| Ineos | | 698 | 698 |
| Infiniti | 1 | 5,356 | 5,357 |
| Jaguar | 47 | 273 | 320 |
| Jeep | | 57,516 | 57,516 |
| Kia | 20,191 | 56,317 | 76,508 |
| Lamborghini | 70 | 180 | 250 |
| Land Rover | | 8,100 | 8,100 |
| Lexus | 2,576 | 26,435 | 29,011 |
| Lincoln | | 8,930 | 8,930 |
| Lotus | 69 | 1 | 70 |
| Lucid | 685 | 1,100 | 1,785 |
| Maserati | 35 | 146 | 181 |
| Mazda | 4,677 | 27,340 | 32,017 |
| McLaren | 85 | | 85 |
| Mercedes-Benz | 7,914 | 24,386 | 32,300 |
| MINI | 1,470 | 1,444 | 2,914 |
| Mitsubishi | 12 | 10,980 | 10,992 |
| Nissan | 24,844 | 59,126 | 83,970 |
| Polestar | | 330 | 330 |
| Porsche | 2,532 | 3,968 | 6,500 |
| Ram | | 42,632 | 42,632 |
| Rivian | | 2,925 | 2,925 |
| Rolls-Royce | 67 | 105 | 172 |
| Subaru | 13,481 | 41,193 | 54,674 |
| Tesla | 11,564 | 29,736 | 41,300 |
| Toyota | 58,651 | 123,955 | 182,606 |
| VinFast | | 70 | 70 |
| Volkswagen | 4,740 | 23,155 | 27,895 |
| Volvo | 16 | 7,484 | 7,500 |
| ***Total*** | 243,718 | 1,161,661 | 1,405,379 |
Updated: 4/1/2026 3:20 PM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
March 2026 New Vehicle Unit Sales, SAAR, Inventory CPO Sales and Incentives Spending results are now available for query.
- Lease rates and residual values are now available for all brands. 3/24/2026
- February 2026 Production data is now available to query. 3/23/2026
- Lease rates and residual values are now available for Hyundai, Mazda, Mitsubishi, and Ram. 3/20/2026
- CPO / PO Incentives are now available for all brands. 3/18/2026
- Lease rates and residual values are now available for Audi, Buick, Chevrolet, Chrysler, Dodge, Ford, Genesis, GMC, and Honda. 3/16/2026
INCENTIVE HIGHLIGHTS
 2025 ACCORD, ACCORD HYBRID: Replaced existing offers with a $1,000 dealer Inventory Payoff. 2026 CR-V, CR-V HYBRID: Added $500 regional conquest cash for owners and lessees of 2011 or newer Hyundai, Mazda, Nissan, Subaru and Toyota vehicles in California, Colorado, Connecticut, Delaware, Illinois, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Texas and Vermont. Effective 4/1/2026 on all Honda division vehicles.
 2026 BENTAYGA: Introduced special lease money factors and $10,000 'Target Achievement' cash. 2026 ALL MODELS: Extended most other programs through 4/30/2026. Effective 4/1/2026 on all Bentley vehicles.
 2026 500E: Extended all programs through 4/30/2026. Effective 4/1/2026 on all Fiat vehicles.
 2026 / 2025 ALL MODELS: Extended March programs through 4/30/2026. Effective 4/1/2026 on all GMC vehicles.
 2026 GV70: Lowered loyalty cash to $500 and conquest cash to $500 - $1,000 (from $1,000 - $1,500). 2026 GV80: Raised conquest / loyalty cash to $1,500 on 3.5T and lowered it to $500 on 2.5T (from $1,000). 2026 G70: Raised special retail financing rates to 2.99% - 4.99% (from 1.99% - 3.99%). 2026 GV70, GV80: Raised special retail financing rates to 1.99% - 3.99% (from 0.99% - 2.99%). 2026 ALL MODELS: Extended all other programs through 4/30/2026. Effective 4/1/2026 on all Genesis vehicles.
TRENDING NEWS
- Tesla reports 358,000 first-quarter vehicle deliveries, down 14% from last quarter
Deliveries fell 14% from last quarter, but showed modest growth from a year ago... CNBC on 04/02/2026
- EV demand is getting a boost from the Iran war — just as auto giants pivot back to combustion engines
Various car selling platforms have reported a sharp increase in consumer interest for EVs since the Middle East crisis began. CNBC on 04/02/2026
- Stellantis-backed Leapmotor delivers more than 100,000 EVs for fourth-straight quarter as BYD sales fall
Like BYD, Leapmotor manufacturers many of its key components — like its battery and powertrain — in-house... CNBC on 04/02/2026
- Rivian shares production and delivery numbers ahead of full Q1 2026 financial results
Rivian added that its Q1 production and delivery results are in line with its larger outlook. As a result, Rivian has reaffirmed its 2026 delivery range guidance of 62,000 to 67,000 vehicles, initially announced during its full 2025 financial results... electrek on 04/02/2026
- Volkswagen deal with EV maker Xpeng shows how China tech threatens Western automakers
VW’s own struggles to build an in-house software division have been widely documented — after years of effort and billions spent, the company abandoned its go-it-alone approach and turned to collaborations... CNBC on 04/01/2026
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