|
NEW & CPO VEHICLE SALES
NEW VEHICLE SALESJUL 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,378 | 9,618 | 11,996 |
| Alfa Romeo | 54 | 160 | 214 |
| Aston Martin | 87 | 71 | 158 |
| Audi | 3,389 | 9,441 | 12,830 |
| Bentley | 159 | 56 | 215 |
| BMW | 11,560 | 22,039 | 33,599 |
| BrightDrop | | | |
| Buick | | 16,031 | 16,031 |
| Cadillac | 1,761 | 8,374 | 10,135 |
| Chevrolet | 2,026 | 148,369 | 150,395 |
| Chrysler | 1 | 13,800 | 13,801 |
| Dodge | 1,305 | 6,294 | 7,599 |
| Ferrari | 195 | 83 | 278 |
| Fiat | 20 | 2 | 22 |
| Ford | 3,406 | 160,414 | 163,820 |
| Genesis | 1,477 | 5,470 | 6,947 |
| GMC | | 51,573 | 51,573 |
| Honda | 43,604 | 80,949 | 124,553 |
| Hyundai | 22,409 | 60,071 | 82,480 |
| Ineos | | 554 | 554 |
| Infiniti | | 4,916 | 4,916 |
| Jaguar | 73 | 167 | 240 |
| Jeep | | 40,179 | 40,179 |
| Kia | 18,789 | 57,068 | 75,857 |
| Lamborghini | 117 | 128 | 245 |
| Land Rover | | 7,200 | 7,200 |
| Lexus | 3,512 | 26,889 | 30,401 |
| Lincoln | | 5,100 | 5,100 |
| Lotus | 83 | | 83 |
| Lucid | 240 | 620 | 860 |
| Maserati | 23 | 73 | 96 |
| Mazda | 4,877 | 34,303 | 39,180 |
| McLaren | 98 | | 98 |
| Mercedes-Benz | 6,162 | 24,158 | 30,320 |
| MINI | 1,278 | 804 | 2,082 |
| Mitsubishi | | 7,875 | 7,875 |
| Nissan | 16,445 | 54,565 | 71,010 |
| Polestar | | 326 | 326 |
| Porsche | 2,198 | 3,792 | 5,990 |
| Ram | | 43,498 | 43,498 |
| Rivian | | 4,700 | 4,700 |
| Rolls-Royce | 62 | 98 | 160 |
| Subaru | 17,066 | 37,388 | 54,454 |
| Tesla | 12,050 | 30,385 | 42,435 |
| Toyota | 57,784 | 128,176 | 185,960 |
| VinFast | | 27 | 27 |
| Volkswagen | 6,522 | 21,412 | 27,934 |
| Volvo | | 11,700 | 11,700 |
| ***Total*** | 241,210 | 1,138,937 | 1,380,147 |
Updated: 8/13/2026 9:52 AM
MI IN THE MEDIA
|
Monthly EV Sales Overview
read a complimentary copy today
The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
Click here to read a recent complimentary copy.
MIS UPDATES
July 2026 New Vehicle Sales, SAAR, Inventory, CPO Sales and Incentives Spending results are now finalized.
- July 2026 Production Data is now available to query. 8/24/2026
- Lease rates and residual values are now available for all brands. 8/18/2026
- CPO / PO Incentives are now available for all brands. 8/17/2026
- Lease rates and residual values are now available for Audi, Bentley, BMW, Buick, Chevrolet, Chrysler, Dodge, Fiat, Honda, Kia, Lexus, Lincoln, Maserati, Mercedes-Benz, Nissan, Subaru, Volkswagen, and Volvo. 8/11/2026
- Lease payments are now available for all brands. 8/11/2026
INCENTIVE HIGHLIGHTS
 2026 CYBERTRUCK: Raised the price of the Dual Motor AWD and Premium AWD trims by $5,000. Effective 8/25/2026 on Cybertruck.
 2026 R1S, R1T: Began offering three months of free charging on the Rivian Adventure Network through 9/11/2026. Effective 8/21/2026 on R1S, R1T.
 2027 EV3: Launched the new EV3 with $1,500 customer cash and a regional special lease program, featuring advertised payments as low as $329/month for 36 months with $3,999 due at signing. Effective 8/26/2026 on EV3.
 2026 ACCORD, ACCORD HYBRID, ODYSSEY, RIDGELINE: Provided dealers with a pool of "Labor Day Closing Cash" that may be used in $100 increments, up to $1,000 from 8/26/2026 through 9/8/2026. Effective 8/26/2026 on Accord, Accord Hybrid, Odyssey, Ridgeline.
 2027 EQUINOX EV: Introduced a new GM Financial lease program. Effective 8/24/2026 on Equinox EV.
TRENDING NEWS
- Honda targets U.S. for next plant as hybrids surge
Honda eyes U.S. for new plant amid rising hybrid demand, but it could hinge on renewal of the USMCA amid mounting US-Canada tariff pressure... CBT News on 08/26/2026
- Honda Will Keep Building Manual Cars Even Though Demand Is Dying, Executive Says
Honda paused production of the manual Civic Si and Acura Integra A-Spec earlier this summer, triggering rumors that the two compacts would cease to exist. We now have a more definitive answer... The Drive on 08/25/2026
- Tesla raises Cybertruck prices by $5,000 despite abysmal demand
Tesla raised the price of the Cybertruck by $5,000 on Monday night, quietly updating its online configurator without changing a single spec... electrek on 08/25/2026
- Gas prices at the highest level ever recorded so late in the year
August is shaping up to be the highest gas price month on record, even more even than in 2022... Detroit Free Press on 08/24/2026
- After Worshipping Bulk For Years, Americans Are Finally Choosing Smaller Vehicles
This trend is driven by soaring average transaction prices, which hit nearly $50,000 in July, coupled with high monthly payments and interest rates... Forbes on 08/24/2026
|