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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESJAN 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 1,730 | 7,289 | 9,019 |
| Alfa Romeo | 90 | 233 | 323 |
| Aston Martin | 92 | 45 | 137 |
| Audi | 2,992 | 6,306 | 9,298 |
| Bentley | 161 | 79 | 240 |
| BMW | 8,404 | 15,241 | 23,645 |
| BrightDrop | | | |
| Buick | | 13,626 | 13,626 |
| Cadillac | 1,404 | 7,799 | 9,203 |
| Chevrolet | 1,522 | 122,099 | 123,621 |
| Chrysler | 2 | 4,960 | 4,962 |
| Dodge | 561 | 6,044 | 6,605 |
| Ferrari | 146 | 77 | 223 |
| Fiat | 46 | 65 | 111 |
| Ford | 3,609 | 123,887 | 127,496 |
| Genesis | 994 | 4,176 | 5,170 |
| GMC | | 44,661 | 44,661 |
| Honda | 29,518 | 60,057 | 89,575 |
| Hyundai | 12,575 | 43,049 | 55,624 |
| Ineos | | 460 | 460 |
| Infiniti | | 3,376 | 3,376 |
| Jaguar | 56 | 394 | 450 |
| Jeep | | 39,739 | 39,739 |
| Kia | 17,918 | 46,584 | 64,502 |
| Lamborghini | 36 | 144 | 180 |
| Land Rover | | 6,200 | 6,200 |
| Lexus | 3,705 | 22,262 | 25,967 |
| Lincoln | | 7,102 | 7,102 |
| Lotus | 66 | 1 | 67 |
| Lucid | 1,250 | 450 | 1,700 |
| Maserati | 21 | 81 | 102 |
| Mazda | 2,868 | 26,090 | 28,958 |
| McLaren | 86 | | 86 |
| Mercedes-Benz | 6,555 | 20,195 | 26,750 |
| MINI | 1,006 | 744 | 1,750 |
| Mitsubishi | 13 | 9,033 | 9,046 |
| Nissan | 20,703 | 47,169 | 67,872 |
| Polestar | 3 | 277 | 280 |
| Porsche | 2,025 | 3,175 | 5,200 |
| Ram | | 31,820 | 31,820 |
| Rivian | | 2,516 | 2,516 |
| Rolls Royce | 48 | 72 | 120 |
| Subaru | 11,651 | 30,506 | 42,157 |
| Tesla | 11,227 | 28,873 | 40,100 |
| Toyota | 47,163 | 103,723 | 150,886 |
| VinFast | | 105 | 105 |
| Volkswagen | 4,845 | 17,724 | 22,569 |
| Volvo | 4 | 5,162 | 5,166 |
| ***Total*** | 195,098 | 913,730 | 1,108,828 |
Updated: 2/4/2026 3:27 PM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
January 2026 New Vehicle Unit Sales, SAAR, CPO Sales, Inventory and Incentives Spending results are now available for query.
- Incentives are now available for Audi, Bentley, BMW, Buick, GMC, Jaguar, Land Rover, Lexus (Central and Western), Subaru, and Volvo. 2/4/2026
- December 2025 Production data is now available to query. 1/26/2026
- Incentives, lease payments, lease rates and residual values are now available for all brands. 1/20/2026
- CPO / PO Incentives are now available for all brands. 1/20/2026
- Lease rates and residual values are now available for BMW, Ford, Mini, and Mitsubishi. 1/13/2026
INCENTIVE HIGHLIGHTS
 2026 ALTIMA: Enhanced special retail financing rates to 4.49% for up to 36 months, 5.49% for 60 months and 6.49% for 72 months (from 4.9% - 6.69%). 2025 ALTIMA: Replaced APR and lease support with $3,000 bonus cash. 2025 MURANO: Added $1,000 bonus cash and doubled 72-month APR bonus cash to $2,000. 2025 PATHFINDER: Doubled 72-month APR bonus cash to $2,000. 2026 / 2025 MURANO, 2025 PATHFINDER, 2026 ROGUE: Raised 72 - 84 month special retail financing rates to 3.9% - 4.9% (from 2.9% - 3.9%). 2026 / 2025 Z: Added 4.9% special retail financing for 84 months on 2025 and 5.49% for 84 months on 2026 model. 2026 LEAF, 2025 SENTRA: Added 6.9% special retail financing for 84 months. Effective 2/3/2026 on all Nissan division vehicles. 2026 ECLIPSE CROSS: Replaced the $1,500 regional customer cash that was available in select states in January with $750 National dealer cash on ES / LE and $1,750 on all other trims. 2025 OUTLANDER: Raised customer cash to $2,000 on SEL and Trail trims (from $500) and enhanced 72-84 month special retail financing rates to 0.0% - 3.99% (from 1.9% - 4.99%). 2026 / 2025 ALL MODELS: Extended most other programs through 2/3/2026. Effective 2/3/2026 on all Mitsubishi vehicles. 2026 COUNTRYMAN: Enhanced special retail financing rates on Countryman S ALL4 to 1.99% for up to 48 months, 2.99% for 49-60 months, 3.99% for 61-72 months and 4.99% for 73-84 months (from 2.99% - 5.99%). 2026 / 2025 ALL MODELS: Extended most other programs through 3/2/2026. Effective 2/3/2026 on all MINI vehicles. 2026 / 2025 ALL MODELS: Raised 24-month special retail financing rate to 1.99% on all models but CLA-, GLA- and GLB-Class, which remain at 1.4%. 2026 / 2025: Extended all other programs through 3/2/2026. Effective 2/3/2026 on all Mercedes-Benz vehicles. 2026 MAZDA 3: Raised customer cash on Hatchback to $2,000 (from $1,500). 2025 CX-30: Replaced existing offers with a $750 final dealer cash payment. 2026 CX-30: Lowered advertised lease payment by $20 in its Eastern region, to $279/month for 36 months with $2,999 due at signing. 2025 CX-5: Raised customer cash to $2,500 (from $2,000 - $2,500) on all trims and enhanced special retail financing rates to 1.9% for up to 60 months and 2.9% for 72 months on PYT trims (from 1.9% for 36 months, 2.9% for 60 months and 3.9% for 72 months. 2026 CX-5: Launched with 2.9% - 4.9% special retail financing. 2025 CX-50: Replaced existing offers with a $500 final dealer cash payment. 2026 CX-50: Added $1,000 - $1,500 customer cash on Gas and $2,500 on Hybrid. 2026 CX-70: Raised customer cash to $2,000 (from $1,500) and improved 60-72 month special retail financing rate to 2.9% (from 3.9% - 4.9%). 2026 CX-90: Raised customer cash to $2,000 (from $1,500) and improved 60-72 month special retail financing rate to 2.9% (from 3.9% - 4.9%). 2026 / 2025 ALL MODELS: Extended most other programs through 3/2/2026. Effective 2/3/2026 on all Mazda vehicles.
TRENDING NEWS
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