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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESSEP 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 1,543 | 8,592 | 10,135 |
| Alfa Romeo | 38 | 106 | 144 |
| Aston Martin | 81 | 66 | 147 |
| Audi | 3,197 | 9,164 | 12,361 |
| Bentley | 138 | 60 | 198 |
| BMW | 11,022 | 22,119 | 33,141 |
| Buick | | 13,157 | 13,157 |
| Cadillac | 1,498 | 10,141 | 11,639 |
| Chevrolet | 2,435 | 138,064 | 140,499 |
| Chrysler | 2 | 10,535 | 10,537 |
| Dodge | 1,126 | 9,190 | 10,316 |
| Ferrari | 206 | 109 | 315 |
| Fiat | 12 | | 12 |
| Ford | 2,907 | 158,788 | 161,695 |
| Genesis | 2,130 | 5,933 | 8,063 |
| GMC | | 53,261 | 53,261 |
| Honda | 34,664 | 76,997 | 111,661 |
| Hyundai | 19,061 | 58,378 | 77,439 |
| Ineos | | 466 | 466 |
| Infiniti | | 5,541 | 5,541 |
| Jaguar | 1 | 177 | 178 |
| Jeep | | 44,749 | 44,749 |
| Kia | 18,728 | 58,281 | 77,009 |
| Lamborghini | 135 | 101 | 236 |
| Land Rover | | 7,072 | 7,072 |
| Lexus | 5,411 | 24,426 | 29,837 |
| Lincoln | | 6,882 | 6,882 |
| Lotus | 79 | | 79 |
| Lucid | 207 | 831 | 1,038 |
| Maserati | 13 | 79 | 92 |
| Mazda | 4,393 | 30,126 | 34,519 |
| McLaren | 81 | | 81 |
| Mercedes-Benz | 8,560 | 21,467 | 30,027 |
| MINI | 1,266 | 749 | 2,015 |
| Mitsubishi | 1 | 4,313 | 4,314 |
| Nissan | 18,005 | 51,855 | 69,860 |
| Polestar | | 390 | 390 |
| Porsche | 1,634 | 3,973 | 5,607 |
| Ram | | 42,123 | 42,123 |
| Rivian | | 6,737 | 6,737 |
| Rolls-Royce | 62 | 69 | 131 |
| Subaru | 15,913 | 36,143 | 52,056 |
| Tesla | 13,615 | 34,752 | 48,367 |
| Toyota | 48,795 | 122,674 | 171,469 |
| VinFast | | 55 | 55 |
| Volkswagen | 4,662 | 18,025 | 22,687 |
| Volvo | | 7,826 | 7,826 |
| ***Total*** | 221,621 | 1,104,547 | 1,326,168 |
Updated: 10/9/2026 9:09 AM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
September 2026 New Vehicle Sales, SAAR, Inventory and Incentives Spending results are now finalized.
- Incentives are now available for all brands. 10/8/2026
- Lease rates and residual values are now available for Bentley, Infiniti, Kia, Lexus, Nissan, and Porsche. 10/8/2026
- Lease payments are now available for all brands. 10/8/2026
- Lease payments are now available for Alfa Romeo, Lexus (Eastern Region), Lincoln, Mini, Mitsubishi, Nissan, Porsche, Rivian, Subaru, Tesla, Toyota (Boston Region), Volkswagen, and Volvo. 10/7/2026
- Incentives are now available for Mazda, Mitsubishi, Nissan, Polestar, Porsche, Rivian, Tesla, and Toyota. 10/7/2026
- Lease rates and residual values are now available for Acura, Alfa Romeo, Audi, BMW, Cadillac, Genesis, Jaguar, Land Rover, Lincoln, Maserati, Mercedes-Benz, Subaru, and Volvo. 10/6/2026
- Lease payments are now available for Audi, BMW, Buick, GMC, Honda, Hyundai, Ineos, Kia, Maserati, Mazda, and Mercedes-Benz. 10/6/2026
- Incentives are now available for Ford, Ineos, Infiniti, Lincoln, Lucid, Maserati, Mercedes-Benz, and Mini. 10/6/2026
- Lease payments are now available for Acura, Cadillac, Genesis, Infiniti, Jaguar, and Land Rover. 10/5/2026
- Incentives are now available for Acura, Alfa Romeo, Audi, Bentley, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, GMC, Honda, Hyundai, Jeep, Lexus, and Ram. 10/5/2026
INCENTIVE HIGHLIGHTS
 2027 EXPLORER: Enhanced 73-84 month special retail financing rate to 5.9% in its Detroit and Pittsburgh regions (from 6.49%). Effective 10/9/2026 on Explorer. 2027 NAVIGATOR: Doubled customer cash to $2,000 and enhanced special retail financing rates to 0.9% for up to 36 months, 2.9% for 37-48 months, 3.9% for 49-60 months and 4.9% for 61-84 months (from 1.9% - 5.9%). 2026 NAVIGATOR: Enhanced special retail financing rates to 0.0% for up to 48 months, 2.9% for 49-60 months and 3.9% for 61-72 months in its Central and East Market Areas (from 0.0% for 36 months, 1.9% for 48 months, 2.9% for 60 months and 3.9% for 72-84 months). 2026 NAVIGATOR: Raised customer cash to $5,000 in most areas (from $4,000) and added $1,000 bonus cash in its Central, Great Lakes and West Market Areas. Effective 10/2/2026 on Navigator. 2027 / 2026 / 2025 ALL MODELS: Lowered the objectives for its brand-wide D2E dealer stairstep program to improve dealer attainability. Effective 10/5/2026 on all GMC vehicles. 2027 / 2026 / 2025 ALL MODELS: Lowered the objectives for its brand-wide D2E dealer stairstep program to improve dealer attainability. Effective 10/5/2026 on all Buick division vehicles. 2026 GV70: Enhanced special retail financing rates to 0.99% for up to 36 months, 1.49% for 48 months, 1.99% for 60 months and 2.99% for 72 months (from 2.99% - 4.99%). 2026 GV80: Enhanced conquest / loyalty cash to $1,500 on 2.5T trims in its Central, Mountain States, South Central and Western regions. 2026 GV80: Enhanced conquest / loyalty cash to $2,500 on 3.5T trims in its Mid-Atlantic, South Central, Southern and Western regions. 2027 GV80: Enhanced special retail financing rates to 1.99% for up to 48 months, 2.99% for 60 months and 3.99% for 72 months (from 2.99% - 4.99%). Effective 10/6/2026 on GV70, GV80.
TRENDING NEWS
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