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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESAUG 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,108 | 9,714 | 11,822 |
| Alfa Romeo | 59 | 152 | 211 |
| Aston Martin | 91 | 74 | 165 |
| Audi | 3,849 | 10,711 | 14,560 |
| Bentley | 140 | 63 | 203 |
| BMW | 11,176 | 22,294 | 33,470 |
| BrightDrop | | | |
| Buick | | 14,802 | 14,802 |
| Cadillac | 1,696 | 9,090 | 10,786 |
| Chevrolet | 2,146 | 143,268 | 145,414 |
| Chrysler | | 10,156 | 10,156 |
| Dodge | 1,275 | 7,356 | 8,631 |
| Ferrari | 204 | 82 | 286 |
| Fiat | 20 | | 20 |
| Ford | 3,647 | 158,745 | 162,392 |
| Genesis | 1,581 | 6,054 | 7,635 |
| GMC | | 52,269 | 52,269 |
| Honda | 41,056 | 81,118 | 122,174 |
| Hyundai | 24,674 | 62,303 | 86,977 |
| Ineos | | 598 | 598 |
| Infiniti | | 5,382 | 5,382 |
| Jaguar | 58 | 172 | 230 |
| Jeep | | 43,614 | 43,614 |
| Kia | 20,404 | 63,389 | 83,793 |
| Lamborghini | 138 | 103 | 241 |
| Land Rover | | 6,950 | 6,950 |
| Lexus | 6,141 | 26,677 | 32,818 |
| Lincoln | | 7,506 | 7,506 |
| Lotus | 90 | | 90 |
| Lucid | 237 | 600 | 837 |
| Maserati | 17 | 90 | 107 |
| Mazda | 5,352 | 29,383 | 34,735 |
| McLaren | 94 | | 94 |
| Mercedes-Benz | 6,347 | 24,883 | 31,230 |
| MINI | 1,597 | 837 | 2,434 |
| Mitsubishi | | 6,354 | 6,354 |
| Nissan | 17,909 | 51,856 | 69,765 |
| Polestar | | 295 | 295 |
| Porsche | 2,128 | 3,672 | 5,800 |
| Ram | | 45,312 | 45,312 |
| Rivian | | 4,537 | 4,537 |
| Rolls-Royce | 68 | 77 | 145 |
| Subaru | 18,807 | 43,221 | 62,028 |
| Tesla | 11,555 | 29,261 | 40,816 |
| Toyota | 52,074 | 130,664 | 182,738 |
| VinFast | | 38 | 38 |
| Volkswagen | 5,439 | 22,119 | 27,558 |
| Volvo | | 10,350 | 10,350 |
| ***Total*** | 242,177 | 1,146,198 | 1,388,375 |
Updated: 9/2/2026 10:33 AM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
August 2026 New Vehicle Sales, SAAR, Inventory and Incentives Spending results are now finalized.
- Lease rates and residual values are now available for Acura, Audi, Bentley, Cadillac, Lexus, and Porsche. 9/8/2026
- Lease payments are now available for Alfa Romeo, Audi, Buick, GMC, Jaguar, Land Rover, Lexus, Lincoln, Mazda, Mini, Nissan, Subaru, and Toyota (Boston Region). 9/8/2026
- Incentives are now available for Chevrolet, Ford, Ineos, Jeep, Lucid, Maserati, Mercedes-Benz, Mini, Mitsubishi, Nissan, Polestar, Porsche, Ram, Rivian, Toyota, and Volkswagen. 9/8/2026
- Lease rates and residual values are now available for Alfa Romeo, Infiniti, Jaguar, Land Rover, Maserati, and Volvo. 9/3/2026
- Lease payments are now available for Acura, BMW, Cadillac, Infiniti, Kia, Mercedes-Benz, and Porsche. 9/3/2026
- Incentives are now available for Acura, Alfa Romeo, Cadillac, Chrysler, Dodge, GMC, Infiniti, and Lincoln. 9/3/2026
- Incentives are now available for Audi, BMW, Buick, Jaguar, Kia, Land Rover, Lexus (Central and Eastern Regions), Subaru, and Volvo. 9/2/2026
INCENTIVE HIGHLIGHTS
 2026 TACOMA: Enhanced special retail financing offer to 2.99% for up to 48 months, 3.99% for 60 months and 4.99% for 72 months (from 3.99% - 5.99%). 2026 BZ: Raised special retail financing rates to 1.49% or 1.99% for up to 72 months, varies by region (from 0.0%). 2027 BZ: Raised special retail financing rate to 3.49% for up to 72 months (from 1.99%). 2027 CROWN: Launched with 4.99% - 6.99% special retail financing and a special lease program. 2026 COROLLA CROSS: Improved special lease program slightly in its Los Angeles region, lowering its advertised payment by $10, to $259/month for 36 months with $3,999 due at signing. 2026 CAMRY HYBRID: Raised special retail financing rates to 4.49% - 6.49% in its Boston region (from 3.99% - 5.99%). 2026 C-HR: Raised special retail financing rate to 2.75% in its Boston region (from 1.99%). 2027 / 2026 ALL MODELS: Extended many other regional programs through 9/30/2026. Effective Effective
 2026 XC40: Enhanced special retail financing rates to 1.99% for up to 72 months (from 2.99%), raised Purchase Allowance to $3,000 (from $1,000) and added $2,000 lease cash in its Northeast region. 2027 XC90: Launched with $500 - $1,000 owner loyalty cash and a special lease program, featuring advertised payments as low as $749/month for 36 months with $6,619 due at signing. 2027 XC60: Launched with $500 - $1,000 owner loyalty cash and a special lease program, featuring advertised payments as low as $659/month for 36 months with $4,529 due at signing. 2026 V60: Raised lease cash to $2,000 in its Northeast region (from $1,500). 2026 EX40: Doubled lease cash to $2,000 in its Northeast region. 2027 / 2026 ALL MODELS: Extended most other programs through 9/30/2026. Effective 9/1/2026 on all Volvo vehicles.
 2026 ALL MODELS: Significantly increased special retail financing rates on most models to 5.9% for up to 60 months and 6.9% for 72 months (from as low as 0.9% - 2.9%) and raised special lease money factors. 2026 JETTA, TAOS, TIGUAN: Raised dealer cash by $500. 2026 ATLAS: Raised dealer cash to $4,000 - $5,000 (from $3,500), but eliminated the $750 Peak Edition cash. 2026 ATLAS CROSS SPORT: Raised dealer cash to $3,750 on SEL and $4,000 on SE with Tech (from $3,500). 2027 JETTA, TAOS: Launched with 6.49% - 7.49% retail financing and standard lease programs. 2026 ATLAS: Raised residual values by 3 percentage points on 9/4. 2026 ALL MODELS: Programs run through 11/2/2026. Effective 9/1/2026 on all Volkswagen division vehicles.
 2027 MODEL 3: Raised advertised lease payment by $40, to $419/month for 36 months with $4,114 due at signing. 2027 MODEL Y: Raised special retail financing rate to 1.49% for up to 72 months (from 0.99%) and advertised lease payment by $40, to $499/month for 36 months with $4,195 due at signing. 2027 CYBERTRUCK: Raised advertised lease payment by $180, to $1,129/month for 36 months with $6,824 due at signing. Effective 9/1/2026 on all Tesla vehicles.
 2026 OUTBACK: Lowered advertised lease payment to $299/month for 36 months with $4,298 due at signing (from $305/month). 2027 SOLTERRA: Launched with $1,000 retail / APR cash, 1.9% - 2.9% special retail financing and $2,500 total lease cash, resulting in an advertised payment of $495/month for 36 months with $3,995 due at signing. 2027 TRAILSEEKER: Launched with $1,000 retail / APR cash, 1.9% - 2.9% special retail financing and $2,500 total lease cash, resulting in an advertised payment of $525/month for 36 months with $4,175 due at signing. 2027 UNCHARTED: Launched with $1,000 retail / APR cash, 1.9% - 2.9% special retail financing and $2,500 total lease cash, resulting in an advertised payment of $479/month for 36 months with $3,979 due at signing. 2027 BRZ: Launched with 3.9% - 4.9% special retail financing and a special lease program, featuring an advertised payment of $445/month for 36 months with $3,444 due at signing. 2027 CROSSTREK: Launched with 3.9% - 4.9% special retail financing. 2026 CROSSTREK HYBRID: Enhanced special lease program in Florida, lowering its advertised payment by $46/month. 2026 OUTBACK: Enhanced special retail financing rates to as low as 0.0% in California (from 0.9%). 2027 / 2026 ALL MODELS: Extended most other offers through 9/30/2026. Effective 9/1/2026 on all Subaru vehicles.
TRENDING NEWS
- August sales remain strong despite rising vehicle payments
August sales reached a 16.8 million-unit SAAR as hybrid share climbed and average monthly payments hit a record $812... CBT News on 09/08/2026
- Canada retaliates with tariffs as U.S. trade tensions escalate
Canada imposed tariffs on $20 billion of U.S. goods after trade talks collapsed, raising new uncertainty for North American businesses... CBT News on 09/08/2026
- Tesla Offers Cash Discounts on In-Stock EVs in China Ahead of Quarter-End
The new incentives include a 10,000-yuan ($1,500) final-payment reduction on the Model Y and a 5,000-yuan ($700) cut on the Model 3 over a suite of financing, paint and insurance incentives already running through September 30... Electric-Vehicles.com on 09/07/2026
- Ford Escape Inventory May Actually Run Dry In September
According to FoMoCo's August sales report, Ford Escape gross stock levels dipped to around 1,200 units across the entire U.S. at the conclusion of last month - compared to 2,600 in July and 5,200 in June... Ford Authority on 09/04/2026
- Why Canada’s EV market is still struggling to bounce back, despite the return of rebates
Despite a growing slate of all-electric models available across Canada, softening EV transaction prices and the federal government bringing back its up to $5,000 incentive, Canada’s zero-emission vehicle market is still struggling to regain its footing... Automotive News Canada on 09/04/2026
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