Category

Sales

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  • How are our vehicle sales estimates determined?

    Our sales estimates combine robust data with informed market insights to provide a comprehensive view of the market. Our methodology includes:

    • Multiple Data Sources:
      We use a mix of registration data, online resources, and internal communications with manufacturers. This multi-pronged approach ensures our estimates are grounded in the most reliable and current information available.

    • Incorporating Trends and Market Signals:
      Beyond raw numbers, our analysts consider broader market trends such as sales patterns, news updates, and analyst reports. For example, when estimating Tesla’s inventory, we include insights from historical sales trends, relevant news, and targeted inventory checks.

    • Handling Incomplete Data:
      For brands that only release quarterly actual sales numbers, we generate monthly estimates that are later re-adjusted at the end of the quarter. This allows us to provide timely estimates while ensuring that they remain aligned with the most accurate, up-to-date data.

    • Analyst Flexibility:
      Our process intentionally leaves room for analysts to integrate insights and trends that might not be immediately evident in standard reports. This flexibility enables our team to capture emerging market dynamics and adjust estimates based on a comprehensive view of both quantitative data and qualitative market signals.

    Our goal is to deliver estimates that not only reflect reported data but also anticipate market shifts, ensuring you always have a well-rounded picture of current and future sales trends.

  • Why are Sales Days sometimes more than the number of days in a month minus Sundays & holidays?
    If the last day of the calendar month falls on a weekend day, the first non-holiday weekday of the new calendar month will be the last true sell day of the previous month. (Exception for January 1st: The day after New Year's Day is the last sell day of December unless it is a GM recognized holiday, then it will be the following day.)
  • How is the Daily Average calculated?
    Monthly sales divided by the number of selling days in the month. 
  • How is Day's Supply calculated?
    The Days’ Supply is calculated by taking the prior monthly Daily Selling Rate and dividing the units in inventory by that number. 

    Example: 
    April 2020 Selling Days = 26 (selling days do not include Sundays and Holidays) 
    April 2020 Unit Sales for BMW = 8,255 
    April 2020 Selling rate for BMW = (8,255 / 26) = 318 per day 
    Reported BMW unit inventory at the end of April = 54,551 
    BMW Days’ Supply = (54,551 / 318) = 172 Day